Simple. Better. Advertise. PRESTIGE
Digital Signage:
The future of visual communication
Targeted customer approach with digital media at the POS
also known as electronic signage or digital advertising, is revolutionising the way you as a company present information and content. More than just a modern shopping experience - digital media are eye-catchers, idea generators, advisors, shop windows and much more.
Do you want to offer your customers added value, but also boost your sales at the same time? Do you want to stand out clearly from your competitors and are endeavouring to create a modern image? Then digital signage is the tool of choice. With our solutions from boost your sales and stabilise your customer loyalty.
Software solutions for
- Content Service
- Instore TV
- Scale and checkout systems
- Kiosk solutions
- Digital shelf communication
- Electronic Shelf Label (ESL)
- animalwelfare.tv
Our digital signage solutions
at a glance
Play Video
Simple templates for a professional appearance
Content is king - but it's not always easy to put together good content for your digital media. With our POS Marketing Software PRESTIGEenterprise, you can create templates that give your content a uniform framework and ensure that no important information, such as the base price, financing or deposit information, is missing from your digital signage advertising messages - all completely automatically. Create your digital content yourself - quickly, easily and automatically!
The small web session
for a rough overview
Find out more about the PRESTIGEenterprise communication platform and attend one of our 20-minute web sessions or contact our customer service team on +49 6221 40508-142 or by e-mail.
The benefits
digital signage systems
Digital signage is much more than just "advertising". With the help of high-quality displays, you can reach your target group quickly and effectively: represent your company, provide information about events, advertise special services or interact with your customers, for example with a welcome message at the entrance. In short: with digital signage systems, you can do a great deal for short-term sales success and long-term customer loyalty. They are always up-to-date, extremely flexible and changeable. Thanks to the latest technologies, every screen - using face tracking or profile-based data - can show the person in front of it perfectly customised offers.
The most important advantages at a glance:
- EffectivenessBeautiful displays offer moving images in brilliant colours - a real eye-catcher.
- High qualityHardware and software have a long service life and receive regular updates.
- InteractivityLED touchscreens expand the possibilities for engaging in dialogue with customers.
- DiversityDifferent media offer images and text, sound and video or animations.
- Sales promotionTailor-made content appeals to every customer - in the right place at the right time.
- ActualityWith the help of our software, you have your content under control at all times. You can also control several devices at the same time.
- Image of your sales outlet - Image of your sector You present yourself in a modern and customer-orientated way.
No matter in which sectors Digital signage whether you have your eye on sales in retail or industry: We have something for you! Get in touch with us - we will be happy to advise you personally.
Promoting sales. Informative. Entertaining.
- Areas of application for digital signage
They are becoming increasingly popular in Germany: information terminals, digital advertising steles, multi-display solutions, outdoor video walls and other digital signage installations are now used in numerous areas and with different functions. Digital signage is particularly common in retail, at trade fairs and in the hotel and catering sector. Digital messages are used to visually guide customers and visitors at the point of sale via monitors. This makes the shopping experience more pleasant, bridges waiting times and makes current offers more appealing. Whether for sales promotion, to inform or entertain your target group, with Digital signage you achieve a higher level of attention from your customers. Discover some of our digital signage here Case Studies !
Sales promotion through
Digital price tags and other POS advertising messages
In shopping centres or public places, messages attract maximum attention with modern advertising television. Instore marketing also ensures efficiency at the POS in supermarkets, for example via a monitor at the cheese counter. You too can benefit from the flexibility of digital price tags and other advertising signage.
Live information
and digital consulting
Digital display boards and kiosk systems, dynamic signposts and electronic shelf labels guide and inform people in a matter of seconds. Interactive digital signage systems with live content not only make the shopping experience particularly convenient, but also ensure a multi-sensory brand experience at the display location.
Forgotten waiting time
through infotainment
Whether at the bus stop, at the airport, in doctors' surgeries and hospitals, in public authorities or at the supermarket checkout: people don't like to wait. So offer your target group an additional service and use digital signage infotainment in waiting areas for the weather, news or other information.
Digital signage
for Corporate Identity
Digital signage allows you to showcase your corporate identity in a modern way and use it for internal communication. Conveniently display your information throughout the office and easily communicate important announcements, for example. Digital door signs can also be used to communicate meeting room appointments, for example.
Frequently asked questions about
electronic signage
- What is digital signage and how does it work?Digital signage refers to the use of digital screens, such as LED displays, monitors or projectors, to display visual information in the form of text, images, videos and interactive elements. These digital signage displays are connected to each other via a network and are controlled by special software.
- What are the key elements of a digital signage system?The following elements are part of a digital signage system:
Screens: Screens are the most obvious element of a digital signage system. They can come in different sizes and shapes, from small interactive touchscreens to large high-end LED walls. Choosing the right screens depends on the specific requirements and intended use of the system.
- Media player: A media player is the hardware component that plays the actual content. This player is connected to the display and plays videos, images, text and other content in real time. Choosing a powerful media player is important to ensure smooth playback.
- Software: The Digital signage solutions, such as PRESTIGEenterprise, plays the key role. It is used to create, plan and manage content. The software allows users to upload different types of content, set schedules and update content in real time. It can also provide remote monitoring and control functions for the displays.
- Network infrastructure: The network infrastructure forms the backbone of the digital signage system, as it ensures that the content is transferred from the software to the screens. As a rule, a wireless or wired network is used to establish the connection between the components.
- Contents: The quality of the content is crucial for success. This includes images, videos, text, graphics and, if necessary, interactive elements. The content should be tailored to the target group and the intended purpose in order to maximise its impact. Our Templates ensure a respectable appearance.
- Sensors and interaction devices: In some cases, sensors and interaction devices can be added to make your digital advertising more interactive. These can be touchscreens, motion sensors or cameras to capture user behaviour and provide personalised content.
The effective integration and harmonisation of these key elements are crucial to achieving the desired goals - be it increasing sales, improving the customer experience or providing information. - What criteria should digital signage software fulfil?Powerful digital signage software should fulfil several important criteria to ensure effective content management and presentation. Our all-rounder PRESTIGEenterprise has the following key features:
- User-friendly interface
- Scalability for different industries and application areas
- Support for a wide range of
- Media formats and resolutions
- Personalisation options for content
- Efficient remote management via the cloud
- High reliability
- Focus on data protection and security
Discover with Digital signage the future of visual communication and experience how you can get your message out into the world with our customised solutions. Contact us for a comprehensive consultation or a free demo!