Instore TV should be perceived by customers as pleasant entertainment – only then do they welcome the advertising message via Digital Signage Systems and subconsciously have a positive perception of it.
Your benefits with Instore TV
The huge benefit of Instore TV is that the contents can be changed in seconds and the advertising messages and offers can remain extremely timely and tailored to fit your customers. In the morning, when housewives and husbands mostly shop, you can show other content than in the evening hours, when singles and DINKS (Double Income No Kids) are mostly visiting the same store.
The multiple use of digital posters and the simple and quick change of dozens of screens in realtime offers a cost savings that is not to be underestimated. The Digital Signage Software PRESTIGEenterprise works with product data and can interface with merchandise management systems and marketing databases. In this way many processes run automated and can be best optimized. A not to be underestimated time savings and error minimization are the results.