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Digital signage counter scales
Modern customer approach at the fresh food counter
More and more customers in shopping centres, supermarkets and other points of sale are being encouraged to buy products by recommendations displayed on monitors. Digital sales assistants have also found their way into fresh food counters in Germany. The digital signage counter scales are one of the output media used. It passes on product and advertising information to consumers directly at the point of sale (POS). The visual messages on the customer-facing screen of the scales arouse the interest of your customers and thus influence their purchasing behaviour.
The counter scales from the market-leading scale manufacturers Bizerba and Mettler Toledo, together with the web-based standard software PRESTIGEenterprise, offer a range of different weighing functions. Digital signage solutions for the scale display. This allows you to effectively integrate the counter scales for your in-store marketing and sales promotion.
The software for the digital signage dual screen scales
With their luminosity and movement, digital displays attract the attention of end consumers more than printed media. Especially in the service counter area, where customers often have to endure long waiting times, digital signage counter scales are perfect for entertainment and sales promotion. This is because the products and information displayed in images reach the customer's field of vision via the digital signage counter scales and achieve a sales-promoting effect along the way. The solution for double-screen scales with touchscreen offers employees a real sales aid with additional information that can be called up, while the customer-facing display on the other side is an effective advertising tool to encourage further purchases.
Smart scales for visual sales promotion
Promotion on the digital signage counter scale with PRESTIGEenterprise not only includes pure playlists with offers and information, which are displayed on the customer-facing screen of the scale alongside price and kg information. PRESTIGEenterprise also enables targeted product recommendations to be made for the product currently being weighed on the double-screen scale. By entering the PLU code, a predefined offer can be displayed to encourage the customer to make further purchases. This could be a sauce to go with the steak or a wine to go with the cheese. If desired, customers can also be given entire recipe recommendations in printed form or transferred to their smartphone. In this way, your special product recommendations, promotions and information can be brought to your customers in a cross-media way using the dual-screen scales. In order to attract more attention from consumers, the regular advertising messages are interrupted for personalised purchase recommendations. The information can be displayed in the form of slideshows, tickers, text overlays, animations or videos
- Targeted product recommendations
- Recipe ideas
- Digital display of daily offers
Weighing and schooling in one: counter scales with additional service for employees
In addition, another PRESTIGEenterprise module offers your sales team at the fresh food counter the opportunity to call up additional information about the products. This means that questions about origin, ingredients and allergens can be answered expertly, even when the specialist from the meat department is assisting colleagues from the cheese department. The digital signage counter scales therefore not only enable quick operation and advice, but also act as a platform for staff training, as they provide:
- Employee information
- Consumer information on allergens, ingredients and nutritional information
- Legal guidelines and hygiene instructions
- Preparation and storage tips for certain products
Manufacturer-independent scale software
With the Digital signage software PRESTIGEenterprise, you can distribute your digital advertising messages not only on large format screens, but also on the screens of your cash registers and scales. It does not matter to PRESTIGEenterprise whether the output device is from Bizerba or Mettler Toledo. There are suitable interfaces for both leading scale manufacturers.
Set targeted buying impulses at the counters
The PRESTIGEenterprise scale solutions provide the user with a wealth of tools and functions with which advertising screens and campaigns for the scales can be created quickly and easily. The modern and intuitive design of the user interface makes it extremely easy for users to start creating campaigns without the need for extensive training. The PRESTIGEenterprise scale solution is also suitable for self-service shop scales and supports customers with additional information when weighing products.
Scalable for any infrastructure
The digital signage solution for counters and operating scales integrates seamlessly into existing IT infrastructures and stands out thanks to its outstanding scalability and flexibility. Retail chains can store and maintain the content centrally on their own content server, give their marketing department or advertising agency access and control the feeds for the scales in the shops from any PC via the Internet. As a new, powerful retail tool in the in-store marketing mix, the scale can also be optimally integrated into the marketing and advertising management process.
Your advantages at a glance
In addition to transporting relevant information, the use of digital signage counter scales also encourages additional purchases and therefore has a positive impact on sales. These five good reasons speak in favour of introducing a digital counter scale:
- Inspiring customer approach through tasteful pictures and videos.
- Boosting sales through impulse purchaseswhich are aroused by product-related recommendations.
- Strengthening expertise additional information that can be called up on the counter scale and valuable customer tips from the sales staff
- Better publication from sales through information on promotions and special offers via the double-screen scales
- Increase in earnings through easier marketing of your products.
Intermedia communication through the weighing systems with two digital screens is the new generation of marketing. In addition, the type of visual language is easy to understand and simple to implement as an information medium.
Advertising messages that are not directly related to the sale of goods can also be transmitted around the clock via the digital signage counter scales with touchscreen. It can also be used to publicise cooperation and advertising partners as well as social commitments.