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Weinheim, January 7th, 2011: Starting a new era of addressing customers using digital media in retail. The product range is the star; digital systems represent the stage. The latest developments in POS communication using multimedia systems – from printed posters to iPhone Apps – allow to address each customer in his individuality and to animate them to purchase the products. Together with other leading suppliers Online Software AG is presenting in Hall 6 booth C78 solutions from each category which can already be implemented today and which provide the basis for further innovations in the future. At the stand of Online Software AG LG Electronics will show efficient display solutions, Oki will display the latest print systems from small print size up to A3 format, and Océ will show impressive large format printer for POS, always under the central management of the market-leading software solution PRESTIGEenterprise. Data graphics with a substantial Content Management Systems complement the portfolio, as well as VISAPIX with impressive image recognition software, ESII with Customer Reception Management solutions, and Supermet with its integrated Instore Marketing Platform. These applications all show what is already possible in retail, providing you are serious about communicating with your customers at a high emotional level. Controlled by Online Software AG’s PRESTIGEenterprise these individual components play a harmonic POS marketing concert. It is visual merchandising to perfection. The standard software PRESTIGEenterprise offers all centrally controlled tools (layout and program management) which control all modern output systems – from printer to kiosk system to display. Customers are being addressed with all their senses – even their personal iPhone is integrated – the highest form of customer approach. Additional information about Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event. Further information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany www.online-software-ag.com Sandy Schulze Marketing Manager Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.schulze@online-software-ag.de