New marketing module from FRAMEN within the digital signage software PRESTIGEenterprise from Online Software AG is now available for 50,000 screens. Great sales potential for retail retailers through programmatic retail media.
Heidelberg/Berlin, 06 November 2023 +++ As part of an extended co-operation between the mediatech company FRAMEN and Online Software AG, EDEKA Nord is launching a new retail media strategy. Via the retail media platform, both third-party and own content can be played on all existing displays - the retailer itself retains control over the streamed content at all times. In this way, Retail Media creates great advertising and sales potential for brands and retailers. The system is already being used in 228 shops.
Retail media as an ongoing trend and important marketing channel
Retail media is one of the most important trends in retail and harbours huge growth and sales potential for brands and retailers, both in the digital and in-store retail media sector. Retail media allows retailers to target content at visitors and draw direct conclusions about the performance of a retail media campaign using checkout data and tracking tools. Using the PRESTIGEenterprise system from Online Software AG and FRAMEN, retailers - such as EDEKA Nord, for example - can play their existing displays with their own and third-party content and retain control over the content played out at all times. In the course of the co-operation with Online Software AG, FRAMEN is now taking the path to market leadership in the retail media sector. FRAMEN is already delivering significant cases, including a successful campaign by the snack sausage manufacturer Bifi at Shell petrol stations, which has resulted in a significant increase in sales at petrol station shops.
"We can already see from sales and sales forecasts that retail media has enormous potential for advertisers and retailers. The right infrastructure is an essential step - and that's exactly what we offer. We are convinced that retail media is 'the next big thing' for advertisers and that our partnership with Online Software AG will bring retailers into a new age of retail media," comments Dimitri Gärtner, CEO and co-founder of FRAMEN.
Co-operation between FRAMEN and Online Software AG
The PRESTIGEenterprise communication platform from Online Software AG already has more than 50,000 display areas in the retail sector. With the new PRESTIGEenterprise Retail Media Server module in conjunction with the FRAMEN SSP marketing platform, it is now possible for selected industry partners to run media campaigns across the board for customers such as Depot, Möbel Höffner and REWE at the touch of a button.
"We are delighted that, together with marketing experts FRAMEN, we have succeeded in bringing quality marketing live to the POS for the first time. With the new release of our PRESTIGEenterprise 6.3 software, we are also enabling our existing retail customers to generate external advertising revenue on in-store advertising screens without losing control of the content. The mission of our many PRESTIGE customers to create synergies between programmatic marketing revenues and measurable merchandise push has thus been fulfilled and paves the way for a new generation of proactive POS communication," says Jürgen Berens von Ratenfeld, CEO of Online Software AG.
About FRAMEN
FRAMEN is a media tech company from Berlin and enables playout on all standard screens in commercially used spaces. FRAMEN brings advertisers and location providers together and enables them to share suitable content with their target groups. With the FRAMEN Ads Manager, advertisers can book and launch campaigns programmatically in just a few minutes and manage and analyse performance in real time. At the same time, site operators can monetise screens with the FRAMEN Screen Manager by providing content. FRAMEN is headquartered in Berlin and was founded in 2018 by Magdalena Pusch, Dimitri Gärtner, Alexander Gärtner and Sveatoslav Podobischi. FRAMEN is currently active in 20 countries with almost 100 employees. More information at www.framen.com.
[/av_textblock]
About Online Software AG
Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 35,000 installations in 35 countries. With the software PRESTIGEenterprise the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.
Further information:
Online Software AG
Forum 7
69126 Heidelberg, Germany
info@online-software-ag.de
online-software-ag.com
Sandy Heinzmann
Manager Marketing & Communication
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de