ESL Manufacturer Delfi Technologies and Online Software deepen Partnership
PRESTIGEenterprise interface to electronic shelf labels (ESLs) from Delfi Technologies released for gapless POS promotions.
Weinheim / Køge, April 23, 2018 +++ Many retailers already manage their entire price and advertising communications for printed and digital output media via the PRESTIGEenterprise software platform. With the release of the interface between PRESTIGEenterprise and the Breece software from the Danish manufacturer, Delfi Technologies, the wide range of digital output media in the area of electronic shelf labels is being expanded.
The electronic shelf labelling has evolved from a mere price display to a strategic POS advertising tool for the retail industry. Price changes in real-time offer brick and mortar businesses huge advantages – whether with a view to competition-sensitive prices or the pure necessity of synchronizing with their own e-commerce offering. Where till now only seasonal changes occurred, there can and must now always be quicker responses to external factors.
Customers always expect more product information on shelves. Aside from the price, shoppers react to information about allergens, environmental friendliness or the origin of products. Electronic labels have for a long time been able to display fully graphic information with graphics, images and QR codes provided by PRESTIGEenterprise.
Last but not least, electronic shelf labelling reduces the very time-consuming manual price labelling to just a few minutes and modifies the centrally provided information automatically and without personnel effort.
The immediately available interface to the electronic shelf labels from Delfi Technologies can now be used by PRESTIGEenterprise users for their price and product labelling directly on the shelves of Delfi Technologies systems. Digital shelf labels can be incorporated via the integrated interfaces as well in the PRESTIGE world as in other POS output media, so that retailers can operate their entire advertising communications via PRESTIGEenterprise.
About Online Software AG
Online Software AG is an innovative software vendor with an emphasis on the development of solutions for wholesale and retail. The medium-sized company locate in Weinheim on the Bergstrasse has supported the retail market for over 25 years with software solutions for professional store advertising and is with over 35,000 installations in 35 countries the market leader in the area of media comprehensive Instore communications and sales promotion. With the software PRESTIGEenterprise Online Software offers a communications platform for customer contact at the POS, that encompasses classic media as well as digital output media. In this manner the multiple award-winning software constitutes the perfect basis for an integrated communications concept by including posters and labels as well as large format displays, video walls, cash register and scale screens, kiosk systems, digital shelves and electronic shelf labels (ESL), to mobile devices such as smartphones, tablets and MDE’s.
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