EuroCIS 2018: Excellence at the POS with real-time advertising success monitoring, robotics and artificial intelligence
Retail experts are especially interested in POS digitalization, automation and advertising success monitoring for promotions at the POS. More and more solutions are based on artificial intelligence in combination with speech assistants and robots.
Weinheim, March 08th 2018 +++ Under the motto “Excellence at the POS – Shine with impactful customer communication” Online Software presented a large range of solutions for multimedia marketing at the POS at this year’s EuroCIS. Together with the solution partners Allgeier Enterprise Services, AOPEN, NEXGEN smart instore and Samsung Electronics, many new solutions and ideas for perfect customer addressing based on the market-leading PRESTIGEenterprise software were presented at the PRESTIGE Solution Campus.
Solutions, based on a combination of speech recognition and artificial intelligence that significantly improves customer service and relieves sales personnel, were particularly in demand. Also the optimization of advertising schedules at the POS via real-time advertising success monitoring systems was an important topic for many industry visitors.
“The maturity level of POS technologies has never been better and the many concrete inquiries from industry visitors at the Online Software AG stand clearly show that the stationary retail market is prepared this year for investments in future technologies,” explains Jürgen Berens von Rautenfeld, CEO of Online Software AG. “Rapid feasibility and intuitive use by shoppers are of priority for all retailers,” comments Berens von Rautenfeld. This also shows, among other things, the very large interest in interactive display case for outdoor areas, presented for the first.
About Online Software AG
Online Software AG is an innovative software vendor with an emphasis on the development of solutions for wholesale and retail. The medium-sized company locate in Weinheim on the Bergstrasse has supported the retail market for over 25 years with software solutions for professional store advertising and is with over 35,000 installations in 35 countries the market leader in the area of media comprehensive Instore communications and sales promotion. With the software PRESTIGEenterprise Online Software offers a communications platform for customer contact at the POS, that encompasses classic media as well as digital output media. In this manner the multiple award-winning software constitutes the perfect basis for an integrated communications concept by including posters and labels as well as large format displays, video walls, cash register and scale screens, kiosk systems, digital shelves and electronic shelf labels (ESL), to mobile devices such as smartphones, tablets and MDE’s.
Manager Marketing & Communication
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