The world's first digital signage system that listens. Online Software AG presents the PRESTIGE Bot KIM for retailers and customers. In the future, PRESTIGEenterprise will think ahead and answer questions independently based on all available data - also using the Amazon Alexa Voice Service.
Weinheim, 27 February 2017 +++ Online Software presents the PRESTIGE Bot KIM for "Artificial Intelligence with added value" at EuroShop 2017. The term bot comes from the English word "robot" and refers to a computer programme that performs repetitive tasks largely automatically. In future, KIM will help retailers with daily tasks and answer questions about current digital signage systems and their content. For example, "What content is currently running at the fresh food counter?" or "How often has a particular brand been displayed?". This will make it much easier and quicker for retailers to analyse the status of their campaigns in the shops and react to sales trends.
The bots can be used by retailers but also by end customers. In the future, customers will be able to use the intelligent bot to call up offers that are of particular interest to them, for example in the tourism sector for holidays at a specific time or a desired location.
Whether by chat or voice input via Amazon Alexa Voice Service, the bot is a digital communication tool based on the standard PRESTIGEenterprise system interface API. It receives all requests, analyses them and delivers the answers. It is intelligent, learns and delivers results in the desired formats: Written or spoken as a chat response or as a directly executed action, for example the immediate activation of an offer advert. The bot can be accessed via all modern channels. Communication programmes such as Skype or Facetime Messenger can be used, as can voice input via Amazon Alexa.
Three questions for Mr Berens von Rautenfeld, CEO of Online Software AG
1. artificial intelligence with added value? What exactly can the PRESTIGE bot do?
The PRESTIGE Bot developed by us is a digital assistant that collates information and reports back to the user in the desired form. A bot can very quickly retrieve and compile the relevant information from the system. This gives the retailer a better overview of current topics and decisions can be made more quickly.
2. how can I try out the PRESTIGE bot?
The bot is currently still in the early beta phase, but it is being continuously expanded and new functions are being added. For example, we have now also developed an interface to Amazon's voice service so that you can communicate with our PRESTIGE bot via Amazon Alexa. We will be presenting various bots for retailers and end customers for the first time at EuroShop 2017 and are looking forward to the feedback from our customers. If you would like to visit us, we recommend making an appointment at the PRESTIGE Solution Campus in Hall 6 Stand A79. The idea behind the new function is very simple in principle: I communicate with PRESTIGEenterprise in every conceivable way, I "type" my wishes into an interface or speak to the system and it answers me in the appropriate (everyday) language, I "chat" with it. It learns and fulfils my wishes and requirements.
3 Is this really the future of mobile communication?
Chat bots have been around for over 50 years due to the paradigm shift in the mobile internet - away from apps and towards platforms that can do everything, bots are experiencing a renaissance. Today, smartphone users are installing fewer and fewer apps because they quickly lose track of the many small functions. Handling is also cumbersome because almost every service has its own app and requires its own user account. What's more, people still prefer to communicate primarily via text and voice. This has led to "talking user interfaces". Instead of clicking on text links or menu items, the services of the future will respond to natural input. The increasing improvement in data collection (big data) benefits the bots. They have self-learning algorithms that become "smarter" with every interaction.
Under the motto "Shopping with a smile - impressive moments with PRESTIGE", Online Software and its partners Allgeier Enterprise Services, AOPEN, NORDLAND systems, Reditune, Samsung Electronics and Tradesolutions will be presenting highlights of the emotional appeal to shoppers in the shop in Hall 6 / Stand A79 - from the classic print solution to digital customer communication on screens, video walls, information terminals, checkouts and scales to the mobile approach via apps and mobile solutions for modern, convenient working.
About Online Software AG
Online Software AG is an innovative software company specialising in the development of solutions for the international wholesale and retail trade. The medium-sized company based in Weinheim an der Bergstraße has been supporting retailers for over 25 years with software solutions for professional in-store advertising and, with more than 35,000 installations in 35 countries, is the market leader in the field of cross-media in-store communication and sales promotion. With the PRESTIGEenterprise software, the online software offers a communication platform for addressing customers at the point of sale that includes both traditional media and digital output media. The award-winning software thus forms the perfect basis for holistic communication concepts, integrating posters and labels as well as large-format screens, video walls, checkout and scale screens, kiosk systems, digital shelves and electronic shelf labels (ESL) through to mobile devices such as smartphones, tablets and MDEs.
Further information:
Online Software AG
Bergstrasse 31
69469 Weinheim, Germany
info@online-software-ag.de
www.online-software-ag.com
Sandy Heinzmann
Manager Marketing & Communication
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de