Online Software AG presents PRESTIGEenterprise Dash Promotion for rapid advertising impact
Weinheim, 08 February 2017 +++ Online Software is presenting ideas for using the new trendy Amazon mini buttons at EuroShop 2017. Technically speaking, the Dash Button is a typical example of the Internet of Things (IoT), as the button is connected to the network. Pressing it triggers an action. Originally launched on the market by Amazon to trigger quick orders, Dash Buttons open up exciting possibilities for customer communication in the field. The word "to dash" means "to race" in English - online ordering with the "Dash" button therefore implies rapid fulfilment. Just press a button and a reaction is triggered within a very short time. The PRESTIGEenterprise Dash Promotion is designed as active support in everyday store life. Using the small, inexpensive plastic buttons, the offer playlists provided via the PRESTIGEenterprise digital signage software can be called up in a targeted manner. The dash buttons can also be used for more complex products by triggering explanatory videos to help customers use the products.
Under the motto "Shopping with a smile - impressive moments with PRESTIGE", Online Software and its partners Allgeier Enterprise Services, AOPEN, NORDLAND systems, Reditune, Samsung Electronics and Tradesolutions will be presenting highlights of the emotional appeal to shoppers in the shop in Hall 6 / Stand A79 - from the classic print solution to digital customer communication on screens, video walls, information terminals, checkouts and scales to the mobile approach via apps and mobile solutions for modern, convenient working.
About Online Software AG
Online Software AG is an innovative software company specialising in the development of solutions for the international wholesale and retail trade. The medium-sized company based in Weinheim an der Bergstraße has been supporting retailers for over 25 years with software solutions for professional in-store advertising and, with more than 35,000 installations in 35 countries, is the market leader in the field of cross-media in-store communication and sales promotion. With the PRESTIGEenterprise software, the online software offers a communication platform for addressing customers at the point of sale that includes both traditional media and digital output media. The award-winning software thus forms the perfect basis for holistic communication concepts, integrating posters and labels as well as large-format screens, video walls, checkout and scale screens, kiosk systems, digital shelves and electronic shelf labels (ESL) through to mobile devices such as smartphones, tablets and MDEs.
Further information:
Online Software AG
Bergstrasse 31
69469 Weinheim, Germany
info@online-software-ag.de
www.online-software-ag.com
Sandy Heinzmann
Manager Marketing & Communication
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de