EuroShop 2017: PRESTIGEenterprise Dash Promotion
Weinheim, February 09, 2017 +++ Online Software presents ideas for the application of new, trendy Amazon mini buttons at EuroShop 2017. Technically the Dash Button is a typical example of the „Internet of Things“ (IoT), since the button is connected to the Internet – via Wi-Fi. By selecting it an action is triggered. Originally introduced by Amazon in 2015 to initiate orders more quickly, Dash Buttons open up exciting possibilities for retailers on the sales floor as well. The term “to dash” means “to speed along” – by this it is implied the online order is speedily fulfilled. With only the click of a button and a reaction is triggered within the shortest amount of time. At Amazon this is defined as an order fulfilled within 24 hours. PRESTIGEenterprise Dash Promotion is designed as active support within daily store life. By means of the small, inexpensive plastic button, the promotion playlist provided by the Digital Signage PRESTIGEenterprise software can be deliberately invoked again.
With the motto „Shopping with a smile – impressive moments with PRESTIGE“ Online Software, together with partners Allgeier Enterprise Services, AOPEN, NORDLAND systems, Reditune, Samsung Electronics und Tradesolutions, will exhibit highlights of emotionally addressing shoppers in stores in Hall 6 / Stand A79 of EuroShop 2017 – from classic print solutions to digital customer communication on screens, video walls, information terminals, cash registers and scales, all the way to mobile addressing via apps and mobile solutions for contemporary, comfortable work.
About Online Software AG
Online Software AG is an innovative software company with emphasis on the development of solutions for international wholesale and retail. The medium-sized company, located in Weinheim on the Bergstrasse, has supported the retail industry for over 25 years with software solutions for professional instore advertising, and with over 35,000 installations in 35 countries, it is the market leader in the area of media encompassing instore communications and sales promotions. With the software PRESTIGEenterprise, Online Software offers a communications platform for customer addressing at the Point of Sale, which includes classical media as much as digital output media. With this the multiple award winning software forms the perfect basis for an comprehensive communications concept integrating posters and labels as well as large format screens, videowalls, cash register and shopping cart screens, kiosk systems, digital shelves and electronic shelf labels (ESL), all the way to mobile devices, such as smartphones, tables and MDEs.
Manager Marketing & Communication
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