Advertising communication

The Advertising communication comprises all measures that companies use to inform potential customers about their products and services and encourage them to buy. Advertising communication utilises various channels such as print, TV, radio, online media such as social media or websites as well as outdoor advertising or direct marketing. The key elements are the advertising message (what is said), the advertising media (how it is presented) and the advertising medium (where it is placed).

Advertising communication plays a central role at the point of sale: this is where it is decided whether an advertising message is perceived and translated into purchasing behaviour. Digital advertising media such as displays or apps make the approach interactive and topical. Successful advertising communication appeals to customers emotionally and conveys the added value clearly and convincingly.
PRESTIGEenterprise makes it possible to play out advertising messages across all channels and automatically at the POS - be it via digital displays, posters, mobile devices or electronic price tags.