Advertising success control

The Advertising success control analyses the effectiveness of advertising measures with regard to previously defined advertising objectives. The objectives can be both economic (e.g. increasing sales, acquiring new customers) and non-economic (e.g. increasing brand awareness, improving image, increasing advertising recall).
It is an important component of any strategic marketing plan, as it enables the return on investment (ROI) of advertising expenditure to be evaluated and optimisation potential for future campaigns to be identified.

In the context of digital POS marketing (point of sale), success is often monitored by analysing sales figures, customer frequency and reactions to digital content.
PRESTIGEenterprise helps you to play out advertising content automatically, vary it in a targeted manner and link it with real-time data from merchandise management or customer frequency analyses. This allows you to evaluate and continuously improve the impact and reach of your measures based on data.