Branches

Branches are geographically separate locations of a company that are often managed under a uniform brand or business strategy. They serve to address customers in different regions or cities and fulfil local needs. Companies benefit from a broader market presence and increase their brand awareness. At the same time, branches enable direct contact with consumers, which creates trust and often leads to greater customer loyalty.

Decisive factors for the success of a shop are not only its location and size, but also the services offered and the design of the sales area. The attractiveness of each shop can be increased through targeted marketing measures; a uniform appearance is important for the shops of a retail company. In addition to similar shopfitting elements, this also includes price and advertising communication on digital media (e.g. touchscreen steles, large-format screens, video walls) and printed media (e.g. posters, labels, ceiling hangers) in the corporate design.

Various software systems are available to ensure a uniform appearance of POS advertising in all shops, including the software platform PRESTIGEenterprise. This is characterised by a high degree of automation options and numerous interfaces to common product databases and merchandise management systems.