Ceiling and gondola head hangers

Ceiling and gondola head hangers are central elements of point-of-sale marketing. They play a decisive role in sales promotion by drawing customers' attention to specific products and triggering buying impulses through strategic placement and eye-catching design.

Ceiling hanger are lowered from the ceiling of the sales area and are usually designed for larger viewing distances. They are mainly used as giant signposts printed in DIN A0 or DIN A1 and draw customers' attention to special promotions, seasonal offers or products that are in high demand. The height and the highly visible position make it possible to use these hangers as a central orientation feature in the room, allowing the customer flow to be optimally controlled. In some cases, screens are also used for this purpose. The first whitepaper technology formats are also being offered in this size.

Gondola head hanger on the other hand, are located at the front of shelves or sales islands (so-called gondolas). Their proximity to the products and their exclusive placement make them an effective means of emphasising current offers or special brand messages. This type of POS advertising utilises the prominent position at the end of the shelf to create memorable purchase incentives and draw customers' attention to the relevant product segment. Gondola head hangers are usually used as printed media in DIN A3 and DIN A2 formats. However, electronic shelf labels based on whitepaper technology are increasingly being used here and are being produced in ever larger formats.

With the software platform PRESTIGEenterprise the content and layouts of these printed (and digital) advertising materials for the POS can be quickly and efficiently customised to suit current sales promotions or seasonal campaigns. This means that the advertising is always up-to-date and can be flexibly customised for different locations and target groups.