Content

Content (content) is an essential and not to be underestimated component of POS marketing for digital signage and print media. Print media are static, their content consists of texts, barcodes or QR codes and images. With printed media, such as posters and labels, a lot can be achieved with font sizes and, if necessary, colours in text and images.

Digital signage content, on the other hand, thrives on videos and animations. Well thought-out planning of the content is crucial for the effectiveness of the media. In the simplest case, digital signage content in the form of images and videos can be manually uploaded to the monitors via USB. However, this type of content distribution reaches its limits with just a few screens in a few branches. It is advisable to use professional software such as PRESTIGEenterprise, which enables well-structured planning and automatic distribution of content to screens, video walls and steles. This means that content can also be automatically fed and updated in remote branches.

The digital content is played out at the point of sale - i.e. directly at the point of sale - and/or at the point of interest - for example via digital displays at railway stations or airports. Customised messages can be used effectively there to inform, entertain or advertise your products. Printed content requires a printer in each shop, and in a few cases printed posters and labels are sent to the stores - by post or internal delivery vans.