Customer displays

Customer displays are digital screens at checkouts, scales, information terminals or individually installed at various points of sale that target customers with information and advertising messages. In addition to the classic display of prices and product details, modern checkout displays and digital signage solutions offer the possibility of displaying personalised advertising, current offers or additional product information in real time.

With the software platform PRESTIGEenterprise from Online Software AG, content on customer displays can be centrally controlled and dynamically customised. For example, retailers can use the waiting time at service counters, lifts and checkouts to promote impulse purchases and strengthen customer loyalty.