Digital output media

Digital output media are electronic devices and platforms that are used to display advertising and information content in digital form. In the area of point-of-sale marketing, these include digital displays in particular, which include large-format screens between 40 and 60 inches as well as huge video walls, touchscreens, electronic price tags and mobile tablets that are used at the point of sale.
They enable the dynamic and flexible presentation of content, such as product information, promotions or brand messages, which can be customised in real time. The content is at least as important to consumers as the display quality. The use of professional software for managing the content of digital output media is therefore just as important for the success of digital output media as the use of high-quality hardware.
The powerful and manufacturer-independent software platform PRESTIGEenterprise is one of the market leaders among software providers, which enables retailers to professionally manage and automate their digital output media and thus create a standardised customer experience.

With the software PRESTIGEenterprise content can be centrally controlled and customised, making it easier to update and manage advertising messages at different locations. This gives companies a powerful tool for using digital output media effectively and quickly for their marketing.