Digital signage

Digital signage refers to the use of digital screens and displays that dynamically present content such as adverts, customer information and product information. This digital form of information transfer is particularly common in retail, at points of sale and in public areas, where it replaces simple printed media and draws customers' attention to visually appealing content. In addition, digital media have a much greater eye-catching effect than printed media - simply due to their radiance.

The content is controlled and managed centrally and in real time using digital signage software. Almost every manufacturer of professional POS screens offers basic software for simple digital signage requirements, but there is also manufacturer-independent software, such as the software platform PRESTIGEenterprise, The new product, which professionally manages content for retail companies with many branches. This allows marketing managers to flexibly customise all relevant promotions, offers and other company information and tailor it to specific target groups.

Digital signage enables companies to respond quickly to current conditions and seasonal trends or to communicate daily offers and price changes immediately. The networking of the systems allows simultaneous playout on several displays, ensuring a coordinated and consistent customer approach.