Infotainment

Infotainment stands for the fusion of information and entertainment in order to present content in an appealing way. In retail, infotainment is often used on digital displays or interactive devices, for example in the form of product videos, animations or entertaining advertising messages. The aim is to attract the attention of customers and at the same time convey important information. This mixture increases the length of stay and promotes the willingness to buy.

PRESTIGEenterprise enables retail companies to create customised infotainment content and display it on different devices. This allows information to be conveyed in a targeted manner, while the entertainment component attracts the attention and interest of customers.