In-store marketing

In-store marketing tries to attract the attention of customers who are already in the shop. It includes all marketing measures that take place directly at the point of sale and aim to offer customers an optimal customer experience and motivate them to buy. This includes advertising spots on digital displays, product placements, interactive touch applications and print media, for example. The aim is to increase dwell time and stimulate purchases.

With the software PRESTIGEenterprise allows content for in-store marketing to be customised and centrally controlled - for both digital and printed media. This allows advertising messages, offers or product information to be planned in a targeted manner and delivered to customers at the right time. Instore marketing is part of every modern shopping experience and an effective tool for increasing sales.