Marketing mix

The Marketing mix comprises the central pillars of successful marketing strategies and follows the 4P or 4C model:

4P model:

• - Product

• - Price

• - Place (placement)

• - Promotion (Sales & Communication)

4C model:

• - Commodity

• - Cost

• - Communication

• - Channel

The pillars of the marketing mix are specifically coordinated at the point of sale (POS) in order to ideally position products and services in the market and optimise the customer approach. Digital technologies are playing an increasingly important role and are replacing printed media.

With PRESTIGEenterprise from Online Software AG can be used to effectively manage placement, sales and communication in particular. Digital advertising displays, checkout screens and interactive customer contact allow retailers to implement targeted marketing measures, flexibly adapt current offers and reach customers directly at the point of sale (POS) - for a successful marketing mix in the digital retail world.