Network connections

Network connections describe the connection of devices or systems to a network in order to exchange data. They can be physical (e.g. via Ethernet cable) or wireless (e.g. via WLAN or mobile radio). The quality of a network connection is determined by factors such as bandwidth, latency and security and influences the efficiency of data transmission.

Network connections play a central role in point-of-sale marketing (POS marketing), as they enable smooth communication between points of sale, central systems and external platforms. They ensure the automatic synchronisation of price data, digital advertising content and interactive customer experiences.
A powerful solution in this area is PRESTIGEenterprise from Online Software AG. Thanks to a stable network connection, retailers can flexibly control their marketing measures and adapt them to current market conditions.