Over-the-counter retail

The Over-the-counter retail The term "bricks-and-mortar retail" covers all points of sale where products are physically offered and sold on site - from supermarkets and speciality shops to chain stores. In contrast to e-commerce, bricks-and-mortar retail offers customers a direct, sensory shopping experience.

This is where POS marketing plays a key role: the shopping experience at the point of sale can be actively shaped through targeted product presentation, digital advertising space and personalised content. With powerful POS marketing software such as PRESTIGEenterprise content can be controlled centrally and displayed in a location-specific manner - on screens, scales, cash registers or mobile devices.

Brick-and-mortar retail is gaining flexibility, relevance and emotionality through digital solutions - and thus remains competitive even in times of online retail.