Posters

Posters are large-format print media that are used in bricks-and-mortar retail to target customers. With an eye-catching design, strong colours, images and short messages, they are intended to attract attention. In POS marketing, they are used directly in the shops - for example to advertise products, emphasise promotions or communicate brand values.

Posters are often supplemented by digital advertising media such as large-format screens and electronic price labelling (ESL) and are increasingly being replaced by digital signage solutions. However, these printed all-rounders have advantages that should not be underestimated. Compared to digital media, POS posters are cheaper to produce and maintain as they do not require any technology or electricity. They can be placed quickly and easily without the need for technical set-up or maintenance. There is also no risk of downtime due to technical faults or software problems. Posters function independently of technical infrastructure. In addition, paper products are often durable and do not require any energy. In principle, paper is a renewable raw material, which gives it advantages in terms of sustainability. Paper is biodegradable and easier to dispose of than electronic devices.

Printed media attract a lot of attention with their clear, static messages and are particularly suitable for long-term campaigns as they remain permanently visible without having to be updated regularly. However, they do not offer the flexibility and interactivity of digital media.

The solution PRESTIGEenterprise from Online Software AG enables companies to centrally manage and plan printed and digital posters and automatically send them to branch printing systems. With the help of professional template management, compliance with the corporate design is guaranteed on all media, regardless of size and format. In addition, interfaces to databases and merchandise management systems enable the automatic adjustment of article data based on the article number. This automates and greatly simplifies the poster creation process.