Price tags

Price tags are a central element of offer communication in stationary retail. They provide information directly at the point of sale about product prices, special offers and contain important details relevant to the purchase, as well as legally binding information. Price tags provide transparency and make it easier for customers to make purchasing decisions. In many countries, mandatory labelling is regulated by law in order to protect consumers from being misled.

Price tags exist in various forms - from classic paper or cardboard tags to modern electronic price tags (ESL). The latter are gaining in importance with increasing digitalisation, as they enable central price control in real time and ensure consistent labelling across all sales areas. Electronic price tags thus reduce manual effort and increase flexibility in price management.

The software platform PRESTIGEenterprise with its template system offers professional management for the content maintenance of price tags at the POS - both for printed media, such as posters and labels, as well as for the electronic counterparts, the ESL. In particular, the interfaces to merchandise management systems and marketing databases not only ensure automated processes, but also correct item details, which is particularly relevant from a legal perspective when it comes to prices. PRESTIGEenterprise offers numerous options for dynamic pricing and quotation design.