Purchase decision

The Purchase decision is the result of a decision-making process in which customers weigh up which product or service best meets their needs. Influencing factors include emotional aspects, rational considerations and external stimuli such as advertising or product placement. To encourage the purchase decision, retailers rely on targeted measures such as personalised offers or eye-catching displays directly at the point of sale on the sales floor.

With PRESTIGEenterprise content can be designed and controlled in such a way that it facilitates decision-making. Dynamic customisation allows information to be provided in a targeted manner in order to increase customer satisfaction and achieve a purchase.