Purchase intention

Under Purchase intention is the intention of a customer to buy a particular product. It is influenced by factors such as price, quality, availability or recommendations. It is important for retailers to promote this intention through optimised product presentation and targeted marketing measures. Digital tools such as interactive displays or personalised advertising messages help to increase the willingness to buy. With our software specially developed for POS marketing PRESTIGEenterprise companies can strategically plan, design and target their content to appeal to potential buyers and increase their purchase intent.