Sales area

The Sales area refers to the area of a stationary shop where products are presented and sold. It is the centrepiece of the point of sale (POS) and has a significant influence on the shopping experience. In addition to shelf placement, walkways and lighting concepts, it is primarily visual marketing that determines how eye-catching the area is.

With modern POS marketing software such as PRESTIGEenterprise the sales area can be used in a targeted manner - for example with digital displays that show offers, brand messages or additional information at a specific location and at a specific time. Interactive elements such as touchscreens or QR codes also extend the functionality of the space and increase dwell time. The aim is not only to make optimum use of the sales area, but also to transform it into an inspiring, data-based world of experience.