Sales concept

A Sales concept is the strategic basis for the successful sale of products at the point of sale (POS). It includes target group analysis, product range planning, pricing, placement strategies and promotional measures such as campaigns or advertising content.

In bricks-and-mortar retail, the sales concept gains clout through digital support: with POS marketing software such as PRESTIGEenterprise central elements of the concept can be implemented flexibly and across locations - for example through automated offer communication, seasonal campaigns or the link to current sales figures.

A well thought-out sales concept in combination with digital POS marketing ensures relevance, efficiency and measurable success directly at the shelf.