Scale screens

Scale screens are digital displays that are integrated into modern retail scales and do much more than just display weights. They offer an attractive area for customer communication directly at the point of sale (POS) - for example in the fruit, vegetable, meat or cheese section.

With POS marketing software such as PRESTIGEenterprise can be used to display targeted content on scale screens:

- Product information,

- current offers,

- Cross-selling information or

- Video clips

can be controlled centrally and displayed in a store-specific manner. This turns the weighing process into a contact point for emotional marketing and relevant additional information - a valuable asset for a modern POS communication strategy.