Shelf stopper

Shelf stopper are eye-catching advertising elements that are attached to retail shelves to draw customers' attention to special offers or new products. They usually protrude from the side or front of the shelf and visually emphasise individual items. In this way, they help to visually differentiate products from the rest of the range and trigger buying impulses.

Materials, shapes and designs vary depending on the application and marketing objective - from simple cardboard holders to elaborately designed plastic displays. With the label printing software PRESTIGEenterprise shelf stoppers can be designed flexibly and, thanks to multi-format printing, can be realised uniformly with other price and advertising signage. This allows seasonal offers or brand messages to be effectively emphasised.