Spontaneous purchase

A Spontaneous purchase describes an unplanned, impulsive purchase that is triggered directly at the point of sale (POS) - usually through targeted product placement, emotional appeal or visual stimuli. Spontaneous purchases play a key role in sales, particularly in the retail sector, as they are often made on the spur of the moment - without any prior intention to buy.

POS marketing software such as PRESTIGEenterprise support retailers in creating targeted impulses: for example, through eye-catching digital signage content, changing promotional areas or daily offers on screens directly on the shelf or at the checkout. Data-based playout can be used to advertise products that are particularly frequently purchased spontaneously. The aim is to activate emotional purchasing behaviour directly at the POS and measurably increase the shopping basket value.