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PRESTIGE Shorts
Short webinars with added value
The PRESTIGE Shorts focus on future-oriented trend topics in retail and the corresponding PRESTIGEenterprise solutions. Concentrated web sessions will give you an insight into new technologies and provide you with important impulses for the future of your company.
The webinars are free of charge.
If you have any questions, please contact Julia Strauch by telephone on +49 6221 40508-687
or by e-mail: julia.strauch@online-software-ag.de
Missed the webinar?
Simply request the recording and watch the webinar whenever it suits you.
Retail media at the POS - insights & strategies for 2025
Speakers: Gerd Betz, Sales Director Retail // Frank Thiedig, POS-Retail Media Consultant // Dr Klaus HoIger Kille, Retail Media Expert
25 September 2025 / 10:00 am.
In our 2-hour web session „Retail Media at the POS“, you will find out what developments are currently shaping retail media, why the POS is the most effective advertising location, how it has changed in recent months and what new opportunities in-store media offers retailers. Our experts will provide practical insights, concrete examples and directly realisable knowledge.
What has happened at Retail Media in recent months and where the opportunities for retail lie
Dr Klaus-Holger Kille, retail media expert from the very beginning, university lecturer and speaker at the Supermarket of the Year.
How retailers are successful with in-store retail media and why digital signage is only part of the story.
Dr Frank Thiedig, POS-Retail Media Consultant
Expert Talk: Multi-SSP - Best Solution for POS Campaigns?
Over 4,000 screens stream retail media campaigns at Netto Marken-Discounter. How do the various SSP interfaces work and why are they so popular with retailers? What opportunities does multi-SSP offer?
Moderated by Gerd Betz, Sales Director Retail
What's new at PRESTIGEenterprise 6.4
Speaker: Musawer Sabawoon, International Sales
June 17, 2025 / 10:00 a.m.
Functions - advantages - application tips
In this compact webinar, we will show you what the new PRESTIGEenterprise 6.4 version can do in practice. We will present the most important new features - from convenient drag-and-drop image upload to improved ESL management - and give you specific tips on how to use the new functions efficiently in your day-to-day work.
New in PRESTIGEenterprise 6.4
Speakers: Jasmin Bickel, Professional Services // Tim Fath, Professional Services
05 June 2025 / 10:00 am
Functions - Advantages - Application tips
In this compact webinar, we will show you what the new PRESTIGEenterprise 6.4 version can do in practice. We will present the most important new features - from convenient drag-and-drop image upload to improved ESL management - and give you specific tips on how to use the new functions efficiently in your everyday work.
Retail media - buzzword or business. What does retail media mean for bricks-and-mortar retail?
Speaker: Dr Frank Thiedig, Retail Media Consultant
Retail media has been discussed in the specialist media for two to three years as the new source of income for bricks-and-mortar retail. What is retail media in the context of bricks-and-mortar retail and what potential does it have? Is there a new business idea behind the buzzword or is it old wine in new bottles? In the webinar, Dr Frank Thiedig will use the example of some retail media programmes to classify the topic and demonstrate its potential using practical implementations.
The world embraces PRESTIGE - International Best Practices in POS Communication
Speaker: Musawer Sabawoon, International Sales
We in Romania - See how the international retail group AUCHAN enhances its Romanian supermarkets with PRESTIGE. We in Spain - Discover the vibrant advertising at FORUMSPORT and the Catalonian culinary delights at BONPREU. We in Kuwait - Explore how the successful DIY/Home Living retailer ABYAT engages its customers in the Gulf region using PRESTIGEenterprise.
The world relies on PRESTIGE - international best practice POS communication
WE in Romania - this is how the international retail group AUCHAN characterises its Romanian supermarkets with PRESTIGE. WE in Spain - sporty advertising communication at FORUMSPORT and Catalan food specialities at BONPREU. WE in Kuwait - this is how the successful DIY/home living retailer ABYAT addresses its customers in the Gulf via PRESTIGEenterprise.
Note: This webinar will be held in English
AI-supported store advertising - automated playlisting for DooH and customer-centric in-store printing
Speakers: Volker Wissmann, Board Member Online Software AG // Leonie Hammann, Sales
Dynamic, customised information provision at the POS of brick-and-mortar shops is a decisive competitive advantage across all media - printed and digital. The extensive data analysis and content provision options of AI-based POS media systems enable the production and provision of playlists that reach the customer directly and take current influencing factors into account. We show how PRESTIGEenterprise uses extensive AI language models to ensure that retail-specific information such as the weekly offers are transferred from the previous flyer to printed or digital media in retail shops in the context of external data. Automated and in real time.
Mobile networking with the PRESTIGE app kit
Speakers: Georgios Roumeliotis, Sales Manager Mobile // Michael Tradt, Project Manager Mobile Apps
Whether it's a customer event, employee training or management event - an event app is part of every professional event today. With an event app, you not only provide participants with all important information on their smartphones, but can also promote interaction with and between participants. With an app, participants can vote, ask questions to the speaker and network with other participants. In this webinar, we will show you how you can use the PRESTIGEenterprise app kit to create individual apps with numerous functions for your internal employee events and external customer events, what you need to pay particular attention to as an organiser and how you can use an app to bring more dynamism and interaction to your event.
Manufacturer-independent management of ESL content with PRESTIGEenterprise
Speaker: Dennis Harbich
Electronic shelf labels are revolutionising the way prices and product information are presented and managed at the POS in stationary retail. Once the hardware for the electronic price tags is in place, the biggest challenge is to control the price labelling. What needs to be considered when integrating the ESL system into the existing IT landscape? How do you get the right information onto the electronic labels and what needs to be taken into account in the layout? We will show you how you can manage your ESL content with PRESTIGEenterprise and explain why it makes sense to use manufacturer-independent software for ESL management.
Retail Media with PRESTIGEenterprise 6.3
Speakers: Jürgen Berens von Rautenfeld, Board Member Online Software AG // David Frei, Director Enterprise Sales FRAMEN
Retail media is one of the most important trends in retail and opens up an additional source of revenue for retailers at the stationary point of sale. With PRESTIGEenterprise 6.3, displays in steles or large-format screens in shops can be opened up as advertising channels for selected industry partners in order to reach customers in bricks-and-mortar retail at the right time and in the right place with relevant advertising content. This has two advantages for retailers: More sales through targeted industry campaigns and additional revenue from the digital advertising space sold.
In this webinar, we will show you how you as a retailer can easily use your existing displays for retail media with the new PRESTIGEenterprise Retail Media Server module and the RetailMediaEngine in conjunction with the FRAMEN SSP marketing platform.
Legally compliant labelling of fresh meat - it's that easy with PRESTIGEenterprise
Speaker: Leah Knebel
Two new changes in the labelling of meat are coming to the food trade in the near future: Firstly, the state animal husbandry labelling (TierHaltKennzG), which is intended to create transparency for consumers with regard to the way animals are kept and must first be implemented for pork. Secondly, the new regulation on origin labelling for fresh meat will come into force on 11 February 2024. This means that consumers will be informed about the origin of every piece of fresh, chilled and frozen meat from these animals from the beginning of 2024. Previously, this was only mandatory for pre-packed meat. With PRESTIGEenterprise, you are ideally equipped for the changeover of your price labelling to counter cards at the service counter and in your printed and digital POS communication.
PRESTIGEenterprise 6.2 - Why you should update to version 6.2 now
Speakers: Tim Fath // Jasmin Bickel
The new software version PRESTIGEenterprise 6.2 boasts an enhanced designer for more usability in template design and extended scalability for a noticeable increase in performance. With the extended options for distributed installation of PRESTIGEenterprise on several servers, optimised load distribution can achieve up to 70 % faster order processing. The Designer has also been expanded to include many useful functions for further automation.
Retail media quality marketing - effectively integrating paid media advertising into POS communication
Speakers: Jürgen Berens von Rautenfeld, Board Member Online Software AG // Paul Thümer, Director of Sales FRAMEN
Retailers are already using screens to address customers digitally in-store, communicating offers, events, services and much more. Together with FRAMEN, Online Software has developed a solution to open up these screens in the store as advertising channels for selected industry partners without giving up control over the advertising content. The retailer retains 100 per cent control over what is shown, on which screens it is shown and in what proportion it is shown in relation to their own content.
In this webinar, we will show you how you as a retailer can use PRESTIGEenterprise Retail Media as an automatic source of revenue - without any loss of quality.
Print workflows with PRESTIGEenterprise
Speaker: Dennis Harbich
PRESTIGEenterprise offers a large number of functions and workflows for the print sector. Get to know a large number of workflows and find out what possibilities PRESTIGEenterprise offers, from simple labels or posters in individual requests to campaign control with poster folders and fully automated autoprint.
Digital signage workflows with PRESTIGEenterprise
Speaker: Dennis Harbich
PRESTIGEenterprise offers a large number of functions and workflows for digital signage. Get to know a large number of workflows and find out what possibilities PRESTIGEenterprise offers, from simple image or video distribution to the fully automated generation of playlists with animated HTML5 and article-based visuals.