Douglas Front Ansicht Eingang Digital Signage Display

Digital signage: Perfumery chain Douglas incorporates PRESTIGEenterprise in its new cutting-edge branch in Mainz

Weinheim, 4th November 2010: Perfumery chain Douglas GmbH has integrated a large number of screens at its newly opened cutting-edge branch in the city of Mainz -which is a true novelty. With digital signage and visual merchandising, Europe’s no.1 perfume retailer therefore creates a completely new and interactive shopping experience for its customers. “Thanks to the interactivity, which comes into play with the new media and technology, we are able to offer our customers added value extras. Thus we can further develop the shop ambience and aim for an even more emotive shopping experience,” said Jeroen Timmer, IT Director of Douglas International GmbH. “Digital is the language of our young target group which plays an important role in our new digital signage based advertising media.” The perfumery chain Parfümerie Douglas GmbH, a customer of Online Software AG with PRESTIGE solutions for printing promotional posters since 1998, is using the software  PRESTIGEenterprise for its screens for the very first time. The software enables Douglas to operate all communication media, from individual displays to video walls under its own direction in a time and money saving way. The top 10 scents for men and women – 24/7 One of the highlights of the installation is the touch screen display window which passerbys can interactively use to find out the most popular scents of the moment for men and women – 24/7. In addition to the individual screens, all eyes are drawn to a huge 16-piece video wall (4×4) in the shop window of the 1st floor. Another video wall is installed near the escalators in the branch, and there are several individual screens which are cleverly integrated into the shop’s presence. Depending on the position of the screens, current offers and promotions are shown as well as emotive promotional trailers. The content of the video recordings is managed by PRESTIGEenterprise. “Thanks to the connection with the enterprise resource planning system from which PRESTIGEenterprise obtains its data, it is ensured that important information such as price changes and availability are always up-to-date,” said Jürgen Berens von Rautenfeld, CEO of Online Software AG. “The connection with the SAP-product database thus makes data management easier for Douglas and avoids unnecessary duplication of tasks.” “The solution installed at our cutting-edge Mainz branch is a pilot project for us,” said Jeroen Timmer. “Should it fulfil our expectations, we will extend our digital signage and digitally supported visual merchandising offers to other branches.” More information about Parfümerie Douglas GmbH The DOUGLAS group is a leading European trading concern and stands for “retail with heart and understanding.” The Groups’ five business areas include the Douglas perfumeries, Thalia bookshops, Christ jewellery shops, AppelrathCüpper fashion stores and Hussel confectionaries, which are all market leaders and trend setters in their individual sectors. The Douglas perfumeries are the market leaders in Europe. In the business year 2009/2010, the 1,205 perfumeries in 21 countries achieved a turnover of around 1.9 billion Euro. “Looking for a perfumery? All you need is Douglas” – a success of the unmistakeable lifestyle concept with excellent service, a first class product range and a fitting ambience. In its perfumeries and online shop at www.douglas.de, Douglas offers a huge range of top international cosmetic, perfume, skin-care and make-up brands, as well as exclusive accessories and gift ideas. Competent advice and a number of services provided by approximately 15,000 employees make Douglas stand out from the crowd – Douglas ensures a fascinating shopping experience! In October 2010, Douglas was awarded the title of “Retailer of the Year 2010” in the “perfumery” category by the independent market research company Q&A Research & Consultancy in cooperation with the German Retail Federation (Handelsverband Deutschland – HDE) and the trade journal, the HANDELSBLATT. Additional information regarding Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event. Further information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany www.online-software-ag.com Sandy Schulze Marketing Manager Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.schulze@online-software-ag.de

“Depot” banks on PRESTIGEenterprise

Weinheim, 23rd August 2011 – Gries Deco Company is implementing the software PRESTIGEenterprise by Online Software AG in 138 Depot branches. Thus, a convenient and versatile digital signage solution is now available which allows staff in the central graphics department to generate and manage contents for screen advertising themselves. PRESTIGEenterprise is a standard retail software distinguished above all by its user friendliness, speed and flexibility as well as by its SAP interface. The IT service provider implementing the software is Nexgen. For Depot, flat screens at checkouts are part of the store’s modern image. They provide information on new products, on particular initiatives, coupons, and payback cards, on services such as packaging return or they display job vacancies. This innovative type of image cultivation was tested in a pilot project at Depot: three screens were installed on the wall behind each checkout and were controlled by a single computer. Customers and staff were very impressed by this type of communication. And with the decision to go for the software PRESTIGEenterprise, the quick expansion of the company with a very high growth in the number of branches after the pilot phase could be easily projected. In May 2011 the company therefore decided to switch to PRESTIGEenterprise, a standard retail software by Online Software AG, in agreement with its longstanding IT service provider Nexgen. Nexgen, the certified partner of Online Software AG, is in charge of the entire branch infrastructure including checkout systems, the use of MDE and also the current digital signage solution with Gries Deco. “Prestige is providing us with a user-friendly software “Made in Germany” that convinced us with its high potential, innovative functions and a long-term development strategy” says André Rüd, IT Project Manager at Depot. “It is also key that with Online Software AG we gained a service-oriented partner that knows and understands the issues of retail.” In cooperation with the full service partner Nexgen and Online Software AG, Gries Deco Company plans to equip another 80 new Depot branches with digital signage systems alone throughout this year. About Gries Deco Company What began as “Oskar Gries Manufacture of artificial fruit and Christmas tree decorations” over 60 years ago has expertly managed to make the leap into the modern. Today, Gries Deco Company GmbH is a company with over 3,000 employees and an annual revenue of around EUR 200 million – and rising. The strong expansion of the last few years has led to its nationwide presence and further growth is planned for the future, both in its own brands and in the expansion of partnerships. Quality and performance. The smooth interplay of all components is the basis for our success. Enterprising courage, engaged employees, a people-oriented corporate culture, imaginative products and a real feeling for the trends of tomorrow. This is reflected particularly in our brands. “DEPOT” and “ipuro” are setting trends in their sectors and are examples for the industry. The supply of innovative design articles at an affordable price taken for granted – our success proves us right. About Nexgen As the IT solutions provider, Nexgen offers hardware, software with back-office and front-office solutions for retail and for central applications (ERP and financial accounting) and comprehensive services. Nexgen maintains around 10,000 checkouts, scales and multimedia systems in Switzerland and Germany. Manor, Lekkerland, Gries Deco Company, Denner, Volg, Spar and Interio are among its customers. Nexgen AG’s headquarters are in Volketswil in Switzerland and the main German branch is in Karlsruhe. www.nexgen-solutions.de About Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event. Further information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany www.online-software-ag.com Sandy Schulze Marketing Manager Tel.: +49 6201 9988-682 Fax: +49 6201 9988-77 sandy.schulze@online-software-ag.de

PowerPoint Add-In for PRESTIGEenterprise

Weinheim, 09th August 2011: With the new version of PRESTIGEenterprise 3.2 Online Software AG presents the latest generation of its global leading software package for PoS advertising and live in-store marketing. With version 3.2, PowerPoint Presentations can be incorporated into PRESTIGEenterprise and be used for the in-store TV program. The additional function provides all design elements from PowerPoint, such as animations, images and embedded videos, without restriction for in-store TV advertising. Moreover, alongside the new PRESTIGEenterprise Designer there is a web-based design interface for an extended range of services. The new “scheduling” function offers customers additional flexible options when compiling, allocating and playing individual playlists. From simple slides to complex presentations – the new PowerPoint Add-in from PRESTIGEenterprise 3.2 integrates PowerPoint Presentations directly into the in-store TV program. PRESTIGEenterprise transfers embedded videos as well as all animations created in PowerPoint, such as blend effects and slide transitions. “This new function will revolutionise the use of in-store TV,” says Jürgen Berens von Rautenfeld, CEO and president at Online Software AG. “Not only does it create new content options, it also allows every member of staff who can use standard presentation software to play an active role in designing the in-store TV program. We are convinced that a lot of untapped creative potential in our customers will be released in this way.” The new PRESTIGEdesigner, also web-based, is geared towards the reliable desktop-based design program PRESTIGE 8.0 and is directly integrating into the PRESTIGEenterprise interface. Simple designs such as image and text resizing as well as copying, editing and saving existing templates are now possible without the need for an external program. The new “scheduling” function promises a simplified program planning. It offers a simple overview of the whole in-store TV program and helps to structure content individually. Which playlist plays when and on which screen can be determined flexibly according to needs and requirements. Even recurring deadlines with complex occurrence patterns are now possible. Additional information about Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event. Further information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany www.online-software-ag.com Sandy Schulze Marketing Manager Tel.: +49 6201 9988-682 Fax: +49 6201 9988-77 Sandy.Schulze@online-software-ag.de
Popai Award 2013 Collage

Hat-trick by PRESTIGEenterprise!

Weinheim, 7th July 2011: Three goals by the same player in just one half-time period – Online Software AG have achieved what is known in football as a hat-trick with their PRESTIGEenterprise software. The important reta award from the EHI for the best European Digital Signage Solution in March 2011 was followed by the VMI Shop Award 2011 and in May by the coveted POPAI Digital Award. Three awards in half a year. The POPAI Digital Award was even received simultaneously by two projects which are being supported by PRESTIGEenterprise: the multichannel solution for the chain REWE Nüsken and the instore TV solution for the “Travel Agency of the Future”, a successful project with the long-standing PRESTIGE partner Nordland Systems GmbH. “PRESTIGEenterprise impresses with contemporary functions suitable for daily use and came out on top in all the awards against strong competition”, reports Jürgen Berens von Rautenfeld, Managing Director of Online Software AG, not without pride. Online Software AG can, after all, look back on 20 years of instore marketing experience and has also been one of the pioneers of instore TV solutions. Online Software AG has attracted attention over the last year with projects for dodenhof, Douglas, Media Markt and S.Oliver. PRESTIGEenterprise is the only digital signage software that also allows printing solutions for the POS, by providing the retailer with pattern designs from which he can print his labels, posters and signs for special offers. In addition to the classic instore TV business and kiosk solutions for touch-screens, advertising options on double-screen scales are an extreme important subject in the food segment. Mobile marketing solutions are also meeting with a high interest in the retail business. A growing number of retailers with PRESTIGEenterprise are actually using the App interface for mobile services. Additional information about Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event. Further information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany www.online-software-ag.com Sandy Schulze Marketing Manager Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.schulze@online-software-ag.de
PRESTIGEenterprise Angebots Vorlage DIY Bohrmaschine

SAP and Online Software AG simplify POS marketing for retailers

Weinheim, 03 May 2011 – Online Software AG and SAP AG have jointly developed an interface between PRESTIGEenterprise and SAP Promotion Management for Retail (SAP PMR). At the SAP Trade Symposium 2011 in Mannheim, Germany, at May 12th, both companies will, for the first time, demonstrate how the complete process integration does help implement sales promotion activities at the point of sale (POS) as, for example, printed posters or modern in-store TV. PRESTIGEenterprise is the first system for SAP PMR to present advertising directly at the point of sale via both printed and digital media. The software solution PRESTIGEenterprise by Online Software AG is the market leader in terms of price communication and advertisement with over 30,000 installed systems in 35 countries in addition to being the long-standing certified SAP partner for POS marketing in the retail industry. In close cooperation, an interface has been developed for both systems enabling retailers to conduct their promotional activities via the SAP solution and at the same time to benefit from all PRESTIGEenterprise advantages. “SAP PMR is our central solution for the planning of advertising activities in the retail industry. As a result of innovative partners such as Online Software AG having integrated an interface directly into the solution, it is possible to offer a uniform and consistent solution allowing the entire process – from the centralized planning of an individual campaign to its implementation in the branches themselves – to be considered in its entirety“ says Werner Rosner, Sales Manager for Wholesale and Retail Trade at SAP Deutschland AG & Co. KG. SAP Promotion Management for Retail (PMR) is a comprehensive solution through which retailers can exercise cross-functional control over all sales promotion activities from the preparation of the advertisement offers, the prognosis of their effectuality through to the implementation of individual advertising actions in the shops. “The connection to merchandise management has always been one of the strong points of our software. By virtue of the new SAP PMR interface, customers can now also manage the digital price and advertisement communication for their branches directly from SAP, according to Jürgen Berens von Rautenfeld, CEO of Online Software AG. “This new development enables SAP users to fully exploit in particular the added-value services of PRESTIGEenterprise, irrespective of whether it is a classical poster campaign, the use of modern advertising screens for in-store TV or innovative mobile marketing with the retailers’ own Apps and their mobile use in the store”. PRESTIGEenterprise constitutes a certified system for POS advertisement allowing the presentation of the data managed by SAP PMR in the respective shops – be it printed or displayed digitally on a screen. PRESTIGEenterprise takes the information provided by SAP PMR and implements it on site at the point of sale in the form of advertising material which is appealing to the consumer – from the printed poster and the display through to double screen scales. About SAP As market leader in enterprise application software, SAP AG helps companies of all sizes and industries work better. From the back office to the boardroom, the warehouse to the storefront, the desktop to the mobile device – SAP makes it possible for people and organizations to work together more efficiently and use business knowledge more effectively to stay ahead of the competition. SAP applications and services enable more than 170,000 customers (including customers from the acquisition of Sybase) to operate profitably, adapt continuously and grow sustainably. For more information, visit www.sap.de. Additional information regarding Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event.   Further information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany www.online-software-ag.com Sandy Schulze Marketing Manager Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.schulze@online-software-ag.de
POS life Digitaler Bildschirm vertikal

POSlife Technology for the first time at EuroShop 2011

Weinheim, February 17th 2011: Only when technology serves mankind is it meaningful. Keeping this motto OnlineSoftware AG presents for the first time worldwide how their Digital Signage systems, controlled by PRESTIGEenterprise, respond directly to customer body language. For the first time displays triggered by the Microsoft Kinect Technology based POSlifesolution present information customers really want to see. If a customer points to a specific product or a certain item, detailed information is displayed as if by magic on the nearby screens – and information pertaining to that particular item only. Microsoft Kinect provides the technological platform for it. PRESTIGEenterprise processes the pictures and movements produced by this controller, and transforms them into impulses to display product information at the POS. The interactive sales counter finally becomes reality. Simply point to a product in the window display and receive the desired information immediately. The products are the main attraction, the product line explains itself. Customers experience full-body shopping shopping. Seen, understood, purchased. Additional information regarding Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and labelprinting software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event. Further information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany www.online-software-ag.com Sandy Schulze Marketing Manager Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.schulze@online-software-ag.de
Grafik EuroShop 2011 Logo Schriftzug Datum

Advertise with passion!

Weinheim, January 7th, 2011: Starting a new era of addressing customers using digital media in retail. The product range is the star; digital systems represent the stage. The latest developments in POS communication using multimedia systems – from printed posters to iPhone Apps – allow to address each customer in his individuality and to animate them to purchase the products. Together with other leading suppliers Online Software AG is presenting in Hall 6 booth C78 solutions from each category which can already be implemented today and which provide the basis for further innovations in the future. At the stand of Online Software AG LG Electronics will show efficient display solutions, Oki will display the latest print systems from small print size up to A3 format, and Océ will show impressive large format printer for POS, always under the central management of the market-leading software solution PRESTIGEenterprise. Data graphics with a substantial Content Management Systems complement the portfolio, as well as VISAPIX with impressive image recognition software, ESII with Customer Reception Management solutions, and Supermet with its integrated Instore Marketing Platform. These applications all show what is already possible in retail, providing you are serious about communicating with your customers at a high emotional level. Controlled by Online Software AG’s PRESTIGEenterprise these individual components play a harmonic POS marketing concert. It is visual merchandising to perfection. The standard software PRESTIGEenterprise offers all centrally controlled tools (layout and program management) which control all modern output systems – from printer to kiosk system to display. Customers are being addressed with all their senses – even their personal iPhone is integrated – the highest form of customer approach. Additional information about Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event. Further information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany www.online-software-ag.com Sandy Schulze Marketing Manager Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.schulze@online-software-ag.de

Bon Preu advertises with PRESTIGE

Weinheim, 13th December 2010: The Spanish supermarket chain Bon Preu has successfully completed the introduction of PRESTIGE into its Intermarché branches in Catalonia, which the company acquired in spring 2010. Bon Preu has used PRESTIGE since 2005. The company uses this market-leading software for price labelling and instore marketing through printing price tags and shelf strips, as well as for larger-sized advertising mediums such as posters and ceiling suspensions. “The price and advertising information will be created at Bon Preu’s head office. It will then be sent to the different branches and printed out on site”, said Ramon Teixidó, manager of d-retail S.L., long-time partner of the Online Software AG in Spain. “If it is required, branch employees, depending on their level of authority and the period of the advertising campaign itself, can make changes to the information on the print-out”. d-retail has been training branch employees during the conversion period in order to ensure a smooth changeover in the stores. In the course of the introduction of PRESTIGE into the former Intermarché branches, Bon Preu has also invested in new printers which will allow the Spanish supermarket chain to create sign and poster printouts up to A1 size directly in the branch. The simplicity of PRESTIGE software as well as its optimised resource saving process are significant reasons for the transfer to this tried-and-tested software concept, which will quickly and easily fulfil all of the branches needs, from price tickets on shelf strips to large-format A1 posters. “If Bon Preu wants to introduce large format displays and double monitor scales into its stores in the next few years, these new information and advertising mediums can be seamlessly integrated into the PRESTIGE settings”, announced Jürgen Berens von Rautenfeld, CEO of Online Software AG. “All printouts crated by PRESTIGE can be re-used by PRESTIGEenterprise and store staff keeps the used user interface”. Additional information about Online Software AG Online Software AG is a modern, innovative software company which focuses on the development of solutions for price communication and advertising at the Pos. Online is a market leader in the area of professional branch advertising, with the PRESTIGE software suite being installed more than 30,000 times in 35 countries in 20 different languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. products through the market-leading PRESTIGE software, which uses classic print and digital media as well as new technologies such as RFID and Mobile Phones. PRESTIGE customers not only use the software for label printing and signage, but for price communication and advertisement on flat screens, kiosk systems, scales or touch screens as well. About Bon Preu The retail group Bon Preu S.A., founded in 1974 and headquartered in Barcelona, Spain, runs supermarkets under the names Bon Preu and Orangutan, the hypermarket Esclat and Esclatoil petrol stations. It owns 151 branches in total. About d-retail D-retail is a long-standing retailing partner of Online Software AG in Spain, who offers retail solution, consulting and installation. Further Information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany www.online-software-ag.com Sandy Schulze Marketing Manager Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.schulze@online-software-ag.de
Opening Ceremony Media Markt China

Online Software AG supports Media Markt in China

Weinheim/Shanghai, 29 November 2010: The first Media Markt in China is opening with the customer pitch ‘Made in Germany’. And with the official seal of the local authorities. The system that has already been successfully implemented in many European installations, PRESTIGEenterprise for PoS-advertising (placard and label printing) has also been adapted to the requirements of the Chinese market in the shortest time. This means from the translation of the screen displays to the integration in the local Oracle Retail ERP for prompt price updates with the automatic generation of individualised, section-based information. Along with the localisation of the application, another big challenge required mastering: professional customer pitches and advertising in the Media Markt stores require comprehensive and consistent data. And this particularly in the area of innovative “consumer electronics”. Yet this kind of database was not available for the Chinese market. A solution in this context was offered by the PoS communications solution PRESTIGEenterprise: in the weeks before the opening in Shanghai, more than two dozen employees were required to gather the data of over 25,000 electronic items, and to professionally enter them in the price communication and advertising system PRESTIGEenterprise. Just in time at the opening of the first Media Markt in Shanghai – stretching over 9.500 sq. m. – they are now able to access the most detailed data material in China, from the focal length of the digital cameras, to the pixel resolution of modern LED TVs, to the revolutions per minute of the washing machines. This data is managed centrally by the PRESTIGEenterprise software system and printed in the required form of media, for instance, as a small A7 shelf label or as an A4 stand-up display. Individualised advertising at the touch of a button in all of the 28 departments of this unique hyper market for electronics – and something unique in the Chinese market place, for which this kind of price communication and advertising represents a brand new form to address customers. Yet what is the relevance of the official seal? In the Chinese market it is necessary for selected customer information, including price labels, to be approved by the authorities. So every label is given a stamp which displays this approval and the employee who is responsible. Transparency in the Chinese style. Additional information about Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event. Additional information about Media Markt Media Markt is Europe’s number one specialist electronics retailer. The trademark of the firm that was founded in 1979 and which is managed under the umbrella of Media-Saturn-Holding GmbH, is its unique selection of brand products at low prices, competent assistance, good service, an unmistakable advertising presence and its decentralised structure. Each Managing Director is the co-partner of his market and is at the same time responsible for the product range, pricing, personnel and marketing. There are currently 607 Media Markt stores in 15 countries. Further information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany www.online-software-ag.com Sandy Schulze Marketing Manager Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.schulze@online-software-ag.de
REWE Nüsken Mobile App iPhone mainscreen

Mobile customer consulting at REWE Nüsken

Weinheim, 16th November 2010: Retail customers want more. More variety, more quality, more service. And they often have mobile phones or other mobile devices. Why not combining these requirements and the fact that smartphones are in use? REWE Nüsken , a model retailer in terms of individual and emotional customer sales aproach is rigorously following this path: Nüsken customers can now access a free programme for the iPhone which provides mobile information about the offered products. With this, REWE Nüsken is meeting high standards of transparency and advisory services for its products. Customers are able to receive detailed information displayed on the iPhone about wines on offer, ingredients and specific product groups (in the current versionspices, more to come). In collaboration with Online Software AG, REWE Nüsken has extended its existing installed PRESTIGEenterprise solution for his customers with this App. The App is available now for free. “Thanks to the cross-media approach of PRESTIGEenterprise, our customers can receive additional information at any time and any place, just as they like or need it”, says Karsten Nüsken, proprietor of REWE Nüsken. “This is the kind of customer service we want to offer.” The REWE Nüsken App, not just because it seems trendy at the moment but because it raises the quality of advisory services and gives the customer real added value regarding product transparency. The first customers are very enthusiastic. One reason more to regularly visit the REWE Nüsken branches, where a retailer is taking its responsibility seriously and providing information about what it offers. Additional information regarding Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event. Further information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany www.online-software-ag.com Sandy Schulze Marketing Manager Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.schulze@online-software-ag.de