Weinheim, 12th of October 2010:Online Software AG announces the sales start of   PRESTIGEenterprise Release 3.1 for the price communication and advertising at the point of sale (PoS). Highlights of the Release 3.1, ready for sale from 4th of October 2010 are the new timer and energy saving functions, comfortable server modules for text blocks and mobile devices as well as extended language functionalities thanks to Unicode capable PEX-Import and language support of Simplified Chinese. PRESTIGEenterprise goes Green-IT More sustainability in digital signage: With the energy saving mode “night mode” a time frame can be assigned for each screen connected to PRESTIGEenterprise with Release 3.1. The screen changes to standby mode for the duration of the time window and will boot up again after it has elapsed. In this way PRESTIGEenterprise customers can cleverly save electricity and optimally implement Corporate Governance regulations about Green IT and sustainability. The timer function was extended with Release 3.1. Playlists can no longer only be recorded at fixed times, but can also be repeated in a defined rhythm. The timer function therefore enormously simplifies the time planning for presenting the playlists – no matter whether it’s punctually before the kickoff of football matches or even exactly on the hour for the “offer of the hour“. New server modules bring additional ease of use With the optimum additional module “text blocks” PRESTIGEenterprise-users not only avoid annoying spelling errors or false product details, but also save time by avoiding duplication of work. Using “text blocks” pre-defined expressions and texts can be stored and articles can be assigned in a text library. This facilitates a uniform description and design of product features as well as product groups and ensures the company a consistently professional appearance in the article descriptions. With Release 3.1. the server module “MobileBrowser” presents itself significantly extended: It is now possible to change playlists and their device allocation via mobile devices such as the iPhone, Windows Smartphones or Pocket PCs. For this purpose the MobileBrowser supports the operating systems Windows Mobile, Apple iOS, Android and the web browsers Firefox, Internet Explorer and Apple’s Safari. The MobileBrowser is therefore an ideal tool for store managers, who want to carry out sales promoting adjustments – e.g. for perishable goods – without any detours to the office. Via the WLAN network of the branch the store manager can hereby access PRESTIGEenterprise with hismobile device and can carry out the changes ad hoc. Thanks to the support of the Apple operating system iOS the development of further individual apps is possible. The apps access content that is stored in PRESTIGEenterprise. PRESTIGEenterprise now also in Chinese – plus Unicode capable PEX import PRESTIGEenterprise Release 3.1 is now also available with a Chinese user interface (Simplified Chinese). Comfortable for PRESTIGEenterprise users, who want to transfer their existing template texts during the migration from PRESTIGE to PRESTIGEenterprise: the Unicode capable PEX import. It also masters the error free transfer of special characters in languages such as Russian or Greek. A correct import of texts integrated in templates from ANSI based PEX files is therefore ensured even in the case of varying regional settings. About PRESTIGEenterprise Price labelling, poster printing and Digital Signage in one application: PRESTIGEenterprise by Online Software AG is the most widely-used program for cross-media communication at the point-of-sale (PoS). Using PRESTIGEenterprise, retailer may design and print labels, shelf stoppers, posters and poster walls up to output on electronic displays. The software distinguishes itself with its intuitive usability and many additional functions. PRESTIGEenterprise offers features that are a cross-printing function for recipe and coupon printing directly at the sales counter, a simpler and more flexible creation of playlists for display monitor advertising and provides more advisory skills for sales staff with the Live Info & eLearning Center. The software PRESTIGEenterprise is awarded with the viscom award as the best European Digital Signage solution, and by EHI with the RETA Europe award for the best customer solution for digital PoS advertising. Additional information regarding Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event. Further information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany www.online-software-ag.com Sandy Schulze Marketing Manager Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.schulze@online-software-ag.de

Weinheim, 12 March 2010: The reta europe award 2010, presented by a selected expert jury of the EHI Retail Institute as part of the EuroCIS, has been awarded to the s.Oliver fashion label in the “Best Customer Experience” category, thereby honouring the exceptional  Digital Signage concept of the two technology partners, Online Software AG and Vis-à-pix GmbH. The jury, comprising European as well as American retail experts, awarded the digital PoS advertising for the play-back of gender-specific advertising clips by the PRESTIGEenterprise software using the interactive VISAPIX facial recognition. Using the concept developed by technology partners, Online Software and Vis-à-pix, the s.Oliver fashion label is extending the store TV of its branches. The system which has been developed recognises the gender of the observer and shows films containing information about the new collections, customised to the corresponding target group. “This excellent solution brings a new quality to InStore TV“, promises Jürgen Berens von Rautenfeld, CEO of Online Software, whilst emphasising: “Gender-specific Digital Signage reduces dispersion at the Point-of-Sale. Men and women get to see only the advertising clips of the current collections that may be relevant to their purchase, taking into consideration their gender.” The fashion company s.Oliver, with 2,360 shops in 30 countries, envisages placing the displays in store areas where a high degree of attention by the customer can be expected – such as in waiting zones in front of escalators and in the vicinity of changing cubicles. And this is how it works: if a customer approaches the display, the People Attract video picture evaluation analyses the gender and plays back complementary advertising. People Attract recognises the number of persons in front of the display, their gender and the attention span of the digital display, and controls the interactively play-back of the clips accordingly. Work in progress by the developers: extending the software to recognise age. In this manner, s.Oliver is targeting specifically the interaction with the customer: “We start the play-back the spot always with a short delay“, explains Dr. Quirll, head of Commercial International Retail.  “The customer should notice: “This is my program! This spot is now running especially for me.” “The software solution, PRESTIGEenterprise with People Attract, deployed especially for s.Oliver, is the first of its kind that offers a data privacy certificate issued by independent experts“, emphasises Engelbert vom Kolke, CEO of Vis-à-pix GmbH. All video recordings for the situational gender recognition, as well as the subsequent advertising effectiveness analyses, are made anonymous and cannot be allocated to individual customers. For statistical analyses as part of advertising effectiveness analyses anonymous usage figures only are prepared and saved. The Independent Centre for Privacy Protection in Kiel (ULD) has allocated the ULD data privacy seal as the first company in this line of business to Vis-á-pix GmbH for the People Attract Software. Hereby, Online Software AG and Vis-à-pix GmbH are taking on a leading role in the Digital Signage market with this excellent solution.

s.Oliver

s.Oliver was founded in 1969 in Würzburg, Germany, and is counted today amongst the leading fashion and lifestyle companies in Europe. Ten product lines are converted into corresponding twelve collections per annum by different design teams. In total, the company runs 173 own stores and 400 stores together with partners. The s.Oliver label is represented in 1,991 shops and on 2,507 floors. The brands of the s.Oliver label are available internationally in over 30 countries.

Online Software AG

Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. With over 30,000 installations in 35 countries and in 20 languages, Online Software AG is the market leader in the area of professional branch advertising using the poster and label-printing PRESTIGEenterprise software. Online thereby supports the trade in cross-media marketing of products using the market-leading PRESTIGEenterprise software which makes use of classic media, such as posters and shelf labels, as well as new technologies. Additional marketing concepts such as flat-screen monitors, kiosk systems, scale systems or touch screens using RFID are used already by several retail companies

Vis-à-pix GmbH

Vis-à-pix is a leading developer and provider of intelligent 3D video analysis solutions for retail, market research and shopping centres. Vis-à-pix GmbH was founded in 2004 as a spin-off of the Fraunhofer Institute for Telecommunications (Heinrich-Hertz Institute). Since its inception, Vis-à-pix has been the driver of innovations for software solutions for video-based real-time measurement and analysis of customer behaviour on retail floors. These results serve to increase efficiency as well as to optimise marketing activities at the Point of Sale (PoS). Besides diverse awards for pioneering technological developments, Vis-à-pix has been awarded by the Federal Ministry for Economics and Technology (BMWI) as the “Multimedia spin-off of the year 2006”. Further information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany Kirstin Hoffmann PR & Marketing Tel.: +49 6201 9988-683 Fax: +49 6201 9988-77 kirstin.hoffmann@online-software-ag.de Sandy Schulze Marketing Manager Tel.: +49 6201 9988-682 Fax: +49 6201 9988-77 sandy.schulze@online-software-ag.de

Online Software AG, Weinheim has been awarded the “Digital Signage Best Practice Award 2009” on the occasion of the viscom 2009 trade fair. This award, presented by an international expert jury, honours the “Digital price and advertising communication at dodenhof” project as the best digital signage implementation in the European trade. Within the scope of viscom, the leading trade fair for visual communication, the solution of Online Software AG was presented with this year’s “Digital Signage Best Practice Award 2009” award by a jury comprising international experts on 2 October 2009. The implementation of the “Digital price and advertising communication at dodenhof” project, using Online Software AG’s PRESTIGEenterprise solution, was convincing. The expert jury thereby honours it as an “especially efficient planned, creatively implemented, innovative and successful digital signage application” in a retail company. The project was “an excellent example of how an owner-operated, modern digital signage installation can be implemented by the retail customer itself in a customer-oriented fashion”.”The decisive factor in the award of this most important digital signage award was, that the rock solid installation with only one software could be  used by the customer itself to drive all display media such as displays, scales and monitor walls simply, cost- and time-efficiently in-house”, according to the jury. The impressive digital signage installation in one of the largest retail companies in North Germany was implemented in 2009 by Online Software AG based on the PRESTIGEenterprise software solution. Together with Nordland systems as responsible solution partner and in close cooperation with the retail customer “dodenhof” more than 160 flat screen monitors are currently being operated successfully. Additional information regarding Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising using the poster and label-printing PRESTIGEenterprise software with more than 30,000 installations in 35 countries and in 20 languages. Online thereby supports the trade in cross-media marketing of products using the market-leading PRESTIGEenterprise software which makes use of classic media, such as posters and shelf labels, as well as new technologies. Additional marketing concepts such as flat-screen monitors, kiosk systems, scale systems or touch screens using RFID are used already by several retail companies. Additional information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany Kirstin Hoffmann PR & Marketing Tel.: +49 – 6201 – 99 88 – 683 Fax: +49 – 6201 – 99 88 – 77 kirstin.hoffmann@online-software-ag.de Sandy Schulze Marketing Manager Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.schulze@online-software-ag.de