Various PrintShops can be attached to various purposes. These pass on the respective jobs with the pressing of a button to the corresponding service provider. In this way, for example, the central unit as a “PrintShop”, prints all posters for the preferred placements. An external print office as another “PrintShop” produces all outdoor posters. The service provider which prints the banners also becomes a “PrintShop”. And the branches themselves, also as a “PrintShop”, print their labels and small posters with their own printers.