Bünting Group of Companies

As part of the modernisation of more than 200 Combi, Famila and Jibi stores between the North Sea and Sauerland, the East Frisian Bünting Group is using screens to address customers. The shops will be equipped with screens in the entrance area, the fruit & vegetable department and the fresh food counters, as well as digital signage scales with customer-facing screens for digital promotion.

Bünting uses the PRESTIGEenterprise software platform from Online Software AG to supply these screens with advertising messages and to map poster printing in the shops. Within just a few months, a suitable concept was developed to simultaneously supply over 500 large-format screens and over 800 digital signage scales with digital advertising messages.

In addition to the visually improved options for addressing customers, the brightly shining digital images and videos attract customers' attention simply by their movement. The advertising space can also be used multiple times, for example for several product offers, event information and service information. This allows more information to be placed on the surface.

The PRESTIGEenterprise software reduces the effort involved in campaign planning and implementation at Bünting and thus supports central marketing. With the PRESTIGEenterprise software platform, campaigns can be optimised for previously defined branches and areas in the branches so that, for example, a new fruit product is only advertised in certain regions and only on certain screens. Price changes are also implemented much more easily and quickly in the shops. Working with PRESTIGEenterprise's template management also simplifies the creation of digital advertising messages and ensures a standardised corporate image.

With PRESTIGEenterprise, you can boost your sales and stabilise your customer loyalty. Find out more about our Digital signage solutions .