PRESTIGEenterprise brings retail media to 4,400 Netto shops

Heidelberg, 11 September 2025 +++ Online Software AG and Netto Marken-Discount are jointly setting a milestone in digital retail communication. With the connection of 4,400 Netto shops to One Tech Group's SSP1 platform via the PRESTIGEenterprise software, retail media at Netto Marken-Discount can now be booked programmatically and comprehensively at the point of sale for the first time.

Netto uses its digital instore areas - screens in the checkout zones and steles in the entrance area - and retains responsibility for the content.

In addition, campaigns from industry partners can be flexibly authorised. The interaction between PRESTIGEenterprise and SSP1 opens up standardised processes, data-driven playout and transparent reporting.

Christina Stylianou, Head of Corporate Communications at Netto Marken-Discount, explains: „21.5 million people shop in our 4,400 shops across Germany every week. By opening up our digital advertising space to new sectors, we are creating attractive opportunities for brands to have a high-reach and eye-catching presence directly in the shopping environment.“

The retail and commerce media specialist Marketing of Moments (MoM) is supporting the set-up and marketing of Netto Marken-Discount's retail media network. Managing Director Benedikt Blaß emphasises: "The connection of the One Tech Group platform via PRESTIGEenterprise creates one of the largest retail media networks in Germany with Netto Marken-Discount. Campaigns by both endemic and non-endemic advertisers reach a good 25 per cent of the German population at Netto Marken-Discount at a relevant moment.“

Advantages at a glance:

• Programmatic booking of instore spaces
• Flexible combination of self-promotion and industry campaigns
• Reach of 21.5 million customer contacts per week
• Standardised processes and fast campaign planning
• Digital reporting on target groups, sales and impact

Technical background
With PRESTIGEenterprise, Online Software AG provides the standard platform for digital in-store communication - from screens and electronic shelf labels to interactive kiosk systems. One Tech Group provides the programmatic infrastructure with SSP1. Marketing of Moments (MoM) is responsible for marketing, campaign management and reporting for the industry partners.

About Netto Marken-Discount
With around 4,400 shops, over 88,500 employees, 21.5 million customers a week and a turnover of 17.6 billion euros, Netto Marken-Discount is one of the leading companies in the food retail sector in Germany. With around 5,000 items and a focus on fresh products, Netto has the largest food selection in the discount landscape. Netto is a PAYBACK partner: Points can be collected in all Netto shops, in the Netto online shop and at netto-reisen.de. Taking responsibility is part of Netto's corporate culture - the retail company focuses on four main areas: Community and social commitment, fair co-operation, careful use of resources and aligning the purchasing strategy with sustainability aspects. Netto is a partner of WWF Germany.

About Online Software AG 

Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 65,000 installations in 35 countries. With the software PRESTIGEenterprise the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.