Through the use of digital signage counter scales, in addition to the transport of relevant information, additional purchases are also animated, thereby positively influencing sales. These five good reasons speak for the introduction of a digital counter scale:
- Inspirational customer approach through tasty pictures and videos
- Promoting sales through impulse purchases, which are aroused by product-related recommendations
- Strengthening of expertise through additional information available on the counter scales and valuable customer tips from the sales staff
- Better publication of the sale by referring to promotions and special offers on the double-screen scales
- Increase revenues through easier marketing of your products
- The intermedial communication through the weighing systems with two digital screens is the new generation of marketing. In addition, the type of visual language is easy to understand and easy to implement as an information medium
Advertising messages that are not directly related to the sale of goods can also be transmitted around the clock via the digital signage counter scales with touch screen. However, cooperation and advertising partners as well as social engagements can also be made known via this route.