The first REWE store in Luxemburg addresses customers digitally
REWE:XL Hundertmark opens the first REWE store in Luxemburg and places great value on the implementation of modern digital POS communications with PRESTIGEenterprise.
Weinheim, September 28, 2017 +++ REWE:XL Hundertmark, just opened this past April as the first REWE store in Luxemburg, was constructed according to the most modern criteria. Of course, this could not be accomplished without digital elements. Altogether five screens are installed behind the service counter of the Echternacher REWE store, one each for the meat, sausage, cheese, fish and hot food counter sections. The successful family-run business, Hundertmark, belongs to REWE West and also obtains the content displayed on the screens from them. “In the medium term we also wish to complement the standard program running on the screens with regional content, so that our customers feel at home,” explains businessman Björn Hundertmark, who runs the second generation company together with his brothers, Jörg und Dirk Hundertmark. The Digital Signage Software PRESTIGEenterprise from Online Software AG allows for these regional modifications to the centrally specified instore playlist with little effort. The simple operability makes it easy for local personnel to deal with such small changes themselves. “Since our software solutions are mainly used by multi-store retail businesses, particularly this flexibility to make changes quickly, easily and by themselves is very important,” explains Jürgen Berens von Rautenfeld, CEO of Online Software AG. “The ability to assign differentiated user roles with various rights ensures the security that only the responsible person may make changes and amendments.”
REWE Hundertmark already uses screens at the service counter areas in two of altogether 10 stores in Rheinland-Pfalz. With Echternach (Luxemburg) a third store with digital elements has been added. The integration of further screens is planned for remodeled locations in 2017 and 2018, as well as for a planned new construction. In addition, at each remodeled location modern double screen scales, on which advertisements will supplementally run on customer screens, shall be implemented. Especially at service counters, awaiting customer gladly accept entertainment and information on scale screens. There is no better place for promotional messages. With PRESTIGEenterprise REWE Hundertmark is also able to present its own topics on the scales.
“We believe in the success of digital advertising elements in stores. Because one thing is certain: Screens generally belong today to the modern look and feel of a supermarket. Information and emotion play a particularly important role in this regard,” emphasizes Björn Hundertmark.
About Online Software AG
Online Software AG is an innovative software vendor with an emphasis on the development of solutions for wholesale and retail. The medium-sized company locate in Weinheim on the Bergstrasse has supported the retail market for over 25 years with software solutions for professional store advertising and is with over 35,000 installations in 35 countries the market leader in the area of media comprehensive Instore communications and sales promotion. With the software PRESTIGEenterprise Online Software offers a communications platform for customer contact at the POS, that encompasses classic media as well as digital output media. In this manner the multiple award-winning software constitutes the perfect basis for an integrated communications concept by including posters and labels as well as large format displays, video walls, cash register and scale screens, kiosk systems, digital shelves and electronic shelf labels (ESL), to mobile devices such as smartphones, tablets and MDE’s.
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