With PRESTIGEenterprise, more than 7,000 POS monitors from Netto Marken-Discount are programmatically

ADXM interface enables programmatic in-store advertising across the entire Netto network

Heidelberg, 12 February 2026 +++ Netto Marken-Discount set a milestone in digital retail communication in 2025 with the connection of over 4,000 Netto shops to the PRESTIGEenterprise retail media interface. The brand discounter used the AdxM interface provided by BrandLogistics.NET, which enables connection to One Tech Group's SSP1, among other things. The network has been continuously expanded and over 7,000 displays can now be booked by brand partners for programmatic retail media campaigns.

Netto provides its digital instore areas for the retail media campaigns - screens in the checkout zones and steles in the entrance area - and retains responsibility for the content. The company's own offers and general information are supplemented by campaigns from industry partners. The commerce and retail media specialist, Marketing of Moments GmbH, is responsible for the marketing and operationalisation of programmatic campaigns on Netto Marken-Discount's inventories in cooperation with Netto Marken-Discount and EDEKA headquarters.

With PRESTIGEenterprise, Online Software AG provides the standard platform for digital in-store communication - from screens and electronic shelf labels to interactive kiosk systems. The interaction between PRESTIGEenterprise and AdxM opens up standardised processes, data-driven playout and transparent reporting.

Every week, 21.5 million people shop at Netto's stores. By opening up its digital advertising space to new industries, Netto offers brands attractive opportunities to gain high visibility and reach within the shopping environment.

About Netto Marken-Discount
With around 4,400 shops, over 88,500 employees, 21.5 million customers a week and a turnover of 17.6 billion euros, Netto Marken-Discount is one of the leading companies in the food retail sector in Germany. With around 5,000 items and a focus on fresh products, Netto has the largest food selection in the discount sector. Netto is a PAYBACK partner: Points can be collected in all Netto shops, in the Netto online shop and at netto-reisen.de. Taking responsibility is part of Netto's corporate culture - the retail company focuses on four main areas: social commitment, fair co-operation, careful use of resources and aligning the purchasing strategy with sustainability aspects. Netto is a partner of WWF Germany.

About Online Software AG 

Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 65,000 installations in 35 countries. With the software PRESTIGEenterprise the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.