Voice-based and mobile solutions, AI-based data analysis for better advertising success control and IoT applications for the branch are this year's trend topics at the PRESTIGE Solution Campus of Online Software AG
Weinheim, 15 February 2019 +++ At Online Software AG's PRESTIGE Solution Campus in Hall 9 / Stand A26, visitors to this year's EuroCIS will find pioneering solutions and new ideas for the perfect multimedia customer approach in retail. There will be a special focus on voice and AI-based data analysis solutions for targeted content and comprehensive advertising monitoring based on the market-leading PRESTIGEenterprise software.
Together with the solution partners Allgeier Enterprise Services, AOPEN, Grossenbacher Systeme, Nordland systems, OKI Europe and Samsung Electronics, the following highlights will be presented:
1. voice services - voice control at the POS
Find out more on site about how it works and how to create your own voice solution for Alexa Echo and Alexa Show and test the already published solutions of reference customers Galileo, Reisebüro (Sonnenklar TV), Hit Sütterlin and Hermanns live.
For end customers at the POS: PRESTIGEenterprise also controls your digital signage solutions at the POS using modern voice systems. With KIM Travel, your end customers can ask for the latest travel offers and have the appropriate advertising displayed on the screen. With the KIM Shopping voice solution, the customer can ask for a product and PRESTIGEenterprise then plays a suitable offer on the screen and shows the way to the product.
For end customers at home: Inspire your customers with offers, information and notices about upcoming events - accessible from the sofa at home. Data maintenance is automated or via direct access to the PRESTIGEenterprise mobile portal.
2. live TV - streaming from the barn
More and more consumers are focussing on animal welfare. Live TV allows you to communicate honesty and openness and emphasise your awareness of animal welfare and quality. The broadcast, live from the barn, can be accompanied by current offers. In this appealing way, you can successfully advertise your animal products and enhance your image at the same time.
3. kitchen planning - comprehensive visual advice at the POS
With increasing demand for advice from customers, it is worth investing in planning services such as interactive kitchen and bathroom planning. Many salespeople are already planning their home furnishings together with the customer - often on a normal PC screen. We show how small aids can be used to display the views intended for the customer on a large screen.
4. PRESTIGEenterprise - New interface design
With an optimised user interface that meets the latest requirements, the new version 6 of the PRESTIGEenterprise software will be launched in summer 2019. Take a first look at the beta version, which we will be presenting to the public for the first time at EuroCIS 2019.
5. advertising success control - how retailers can manage their POS promotion
Measuring the efficiency of digital signage campaigns and advertising activities at the POS is becoming increasingly important. PRESTIGEenterprise provides all the data required for this. This means that all content actually displayed can be recorded and analysed. The result is a meaningful basis for comprehensive data mining and utilisation for effective advertising success monitoring in correlation with sales.
In addition, the PRESTIGEenterprise Servicesto issue a status report to retailers. Based on a Client Monitoring you can find out quickly and easily whether all screens have been supplied with content, all print jobs have been completed or how many visitors have opened the store app. Fast feedback on running systems, short response times and simple monitoring provide retailers with enormous support in their day-to-day business.
6 Internet of Things - How customers will shop at the POS in 2025
The IoT superstore of PRESTIGE Solution Partner Allgeier Enterprise will be showcasing large solutions in a small space. In addition to modern in-store communication based on PRESTIGEenterprise, such as data-based promotion, face tracking advertising and advertising success monitoring, solutions for customer frequency measurement and RFID-supported solutions will also be on display. The intelligent networking of devices and machines via the internet will significantly change the way we live and work in the future and also offers exciting opportunities and huge innovation potential for the retail sector. The IoT Store will be presented in the PRESTIGE Solution Campus.
7 PRESTIGE AppBaukasten - More functions and flexibility for retailer and event apps
The successful PRESTIGE AppBaukasten shows its expanded functionality and improved handling. In addition to retailer apps for iOS and Android that are easy to create and maintain via PRESTIGEenterprise, in which end customers receive offers and information on the market of their choice as well as various services, customers can use extensive app functions to accompany their own events on the move. Event participants can use the app to give feedback, ask questions to speakers, chat with each other and take part in surveys
https://online-software-ag.com/de/loesungen/mobile/
8. modern print ideas for the POS
From robust, waterproof printing in DIY stores and special format printing for food retailers to colourful, elegant high-gloss printing in the fashion sector, visitors to the PRESTIGE Solution Campus will find a wide range of modern printing ideas - from simple to creative. Well-designed print management not only saves costs, but also time thanks to efficient working.
About Online Software AG
Online Software AG is an innovative software company specialising in the development of solutions for the international wholesale and retail trade. The medium-sized company based in Weinheim an der Bergstraße has been supporting retailers for over 25 years with software solutions for professional in-store advertising and, with more than 35,000 installations in 35 countries, is the market leader in the field of cross-media in-store communication and sales promotion. With the PRESTIGEenterprise the online software offers a communication platform for addressing customers at the point of sale that includes both traditional media and digital output media. The award-winning software thus forms the perfect basis for holistic communication concepts, integrating posters and labels as well as large-format screens, video walls, checkout and scale screens, kiosk systems, digital shelves and electronic shelf labels (ESL) through to mobile devices such as smartphones, tablets and MDEs.
Further information:
Online Software AG
Bergstrasse 31
69469 Weinheim, Germany
info@online-software-ag.de
www.online-software-ag.com
Sandy Heinzmann
Manager Marketing & Communication
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de