In addition to IoT and omnichannel solutions for a limitless shopper experience, voice commerce with voice assistants based on artificial intelligence (AI) was one of the trend topics at EuroCIS that visitors to the PRESTIGE Solution Campus were most interested in.
Weinheim, 26 February 2019 +++ Under the motto "Moments of Truth - Score points at the right moment", Online Software presented a wide range of solutions for multimedia marketing at the POS at this year's EuroCIS. Together with solution partners Allgeier Enterprise Services, AOPEN, Grossenbacher Systeme, Nordland systems, OKI Europe and Samsung Electronics, many new solutions and ideas for a perfect customer approach based on the market-leading PRESTIGEenterprise software were presented at the PRESTIGE Solution Campus.
There was particularly strong demand for solutions based on a combination of voice recognition and artificial intelligence that significantly improve customer service and reduce the workload of sales staff. The topic of live streaming at the POS was increasingly discussed, particularly for the food retail sector with regard to regionality and animal welfare. However, the optimisation of advertising planning at the POS, based on real-time advertising success monitoring systems, was also an important topic for many trade visitors.
"We have received an increasing number of specific enquiries from trade visitors and welcomed a surprisingly large number of international visitors to our stand. Software development from Germany is perceived as particularly reliable and well thought-out. It's no wonder that bricks-and-mortar retailers are ready to invest in future technologies this year, as the level of maturity of POS technologies has never been better," explains Jürgen Berens von Rautenfeld, CEO of Online Software AG. "Fast implementation and intuitive use by the shopper are the focus for all retailers," says Berens von Rautenfeld.
More about the solutions shown by Online Software AG
About Online Software AG
Online Software AG is an innovative software company specialising in the development of solutions for the international wholesale and retail trade. The medium-sized company based in Weinheim an der Bergstraße has been supporting retailers for over 25 years with software solutions for professional in-store advertising and, with more than 35,000 installations in 35 countries, is the market leader in the field of cross-media in-store communication and sales promotion. With the software PRESTIGEenterprise the online software offers a communication platform for addressing customers at the point of sale that includes both traditional media and digital output media. The award-winning software thus forms the perfect basis for holistic communication concepts, integrating posters and labels as well as large-format screens, video walls, checkout and scale screens, kiosk systems, digital shelves and electronic shelf labels (ESL) through to mobile devices such as smartphones, tablets and MDEs.
Further information:
Online Software AG
Bergstrasse 31
69469 Weinheim, Germany
info@online-software-ag.de
www.online-software-ag.com
Sandy Heinzmann
Manager Marketing & Communication
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de