Interactive NFC-based product advice, voice-based and mobile solutions and AI-based advertising success monitoring are trend topics that visitors can experience live at Online Software AG's PRESTIGE Solution Campus.
Weinheim, Thursday, 13 February 2020 +++ Online Software will be presenting important future trends in customer communication at and for the POS at EuroShop from 16-20 February 2020. At its PRESTIGE Solution Campus in Hall 6/A79, the Weinheim-based software company and its partners will be showcasing the new dimensions of printed and digital solutions under the influence of voice assistants, artificial intelligence (AI) and many other forward-looking technologies.
Under the motto "Transparency at the POS - clear customer communication with PRESTIGEenterprise", PRESTIGE Solution Partners Allgeier Enterprise Services, Caddon, Grossenbacher Systeme, Nexgen smart instore, Oki Europe and Samsung Electronics will be presenting exciting ideas for optimising communication processes in retail. From modern printing solutions and digital customer communication on screens, video walls, information terminals, checkouts and scales to mobile communication via apps and voice systems, visitors can expect many ideas that make everyday work at the point of sale easier and perfect advertising communication.
1st ADAM Event Box
The ADAM Infopoint makes it possible to playfully captivate customers with catchy figures that trigger extensive product information via NFC technology. For example, the small model of the cruise ship triggers information on the wide range of cruise holidays - and simultaneously shows live,
where the cruise ship is currently located on the world's oceans. Customers can call up a wide range of information and have everything displayed on the screen.
2. voice services - voice control at the POS
The PRESTIGEenterprise software platform uses the Amazon voice assistant Echo as a contact point for retailers and end customers and answers questions based on all available information from both retailers and end customers - both at home and at the POS. The voice system can be supplemented with the display of additional information on a screen.
3. tierwohl.tv - streaming from the barn
With the live TV solution tierwohl.tv, Online Software AG offers an easy-to-install digital signage solution based on the PRESTIGEenterprise software platform.
tierwohl.tv supports retailers and farmers in communicating their commitment to greater animal welfare to consumers in a convincing and credible way. The aim is to use live TV to give consumers in the food market a transparent view of the husbandry conditions and living conditions of the animals whose meat they buy and whose eggs they want to eat.
4. lift & learn
Wouldn't it be practical to get information about the product you are currently holding in your hands? With the Lift & Learn solution, individualised product information is possible when items are removed from the shelf. The system differentiates between different packaging, even if a product is in the wrong place. Ingredients, origin and references to corresponding products can be displayed on a screen above the product category. In this way, you captivate the customer with a surprising service and additional information for something that really interests them.
5. PRESTIGEenterprise 6.0 with new user interface
In the new PRESTIGEenterprise version 6.0, not only has the performance been improved, but the interface design has also been refreshed. Users are now greeted by a completely redesigned interface with a minimalist look and modern grey tones, supplemented by many new icons. Important information can be recognised even more easily and orientation improved. Stability, quality and performance are always the top priorities for the online software, so reliably running playlists on screens are typical of PRESTIGEenterprise.
The software also stands for perfect, trouble-free print management. The software's iOS and Android-based app also reflects the new interface. The MobileBrowser enables you to access PRESTIGEenterprise easily and conveniently via mobile input devices such as an MDE or smartphone, allowing you to manage all data directly at the POS. Scan the barcode of an item or enter the data using a keyboard. The data can then either be stored in the device or transferred online to your web server via wireless LAN/UMTS. With this process automation, print jobs can be sent immediately to the back-office printer or the offers can be broadcast as an electronic poster, video or animation on your advertising screens.
More information about EuroShop "
About Online Software AG
Online Software AG is an innovative software company specialising in the development of solutions for the international wholesale and retail trade. The medium-sized company based in Weinheim an der Bergstraße has been supporting retailers for over 25 years with software solutions for professional in-store advertising and, with more than 35,000 installations in 35 countries, is the market leader in the field of cross-media in-store communication and sales promotion. With the software PRESTIGEenterprise the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.
Further information:
Online Software AG
Bergstrasse 31
69469 Weinheim, Germany
info@online-software-ag.de
www.online-software-ag.com
Sandy Heinzmann
Manager Marketing & Communication
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de