22. - 26.02.2026
EuroShop 2026
Technology trends with Online Software AG
EuroShop in Düsseldorf is the world's largest trade fair for the retail sector, where the latest trends, solutions and technologies in the industry are presented. As a leading provider of innovative software solutions in the retail sector, Online Software AG is looking forward to exhibiting at EuroShop 2026. From 22 to 26 February 2026, national and international representatives of the industry will be able to see our innovative POS solutions for themselves at our PRESTIGE Solution Campus!
Everything you need to know about the EuroShop trade fair at a glance
The EuroShop trade fair, "The World's No. 1 Retail Trade Fair"...
Visitors will be offered a wide range of topics for the entire retail sector by exhibitors from around 60 countries, as well as in lectures and seminars, such as
The topics of the future Digitalisation, sustainability and energy management are particularly important the focus of EuroShop 2026.
EuroShop 2026: The latest POS marketing trends with Online Software AG
At EuroShop 2026 Düsseldorf, visitors will have the opportunity to experience the PRESTIGE Solution Campus of Online Software AG and learn about the latest Technology trends in POS marketing experience. In today's competitive business environment, it is crucial that retailers optimise their sales channels and implement effective marketing strategies. With our innovative POS marketing software we enable retailers to plan POS campaigns efficiently, manage them conveniently and collect valuable data seamlessly. By analysing this data, strategies can be adapted accordingly, sales increased and customer loyalty improved. Visit us at our trade fair stand at EuroShop 2026 to present the advantages of our Digital signage software in person on site!
The top trending topics in the PRESTIGE Solution Campus
PRESTIGE KI Copilot
Artificial intelligence makes your daily business smart
Artificial intelligence has been on everyone's lips since ChatGPT at the latest, which is why the topic will not stop at EuroShop 2026. As early as 2024, we at Online Software AG have developed a AI assistant in our POS marketing software PRESTIGEenterprise. The PRESTIGE AI Copilot provides users with support when compiling content. Based on algorithms from AI and using various data models, the PRESTIGE AI Copilot suggests thematically and content-optimised playlists that are adapted to individual, local influences.
Retail Media with PRESTIGE
Quality marketing opens up new source of revenue at the POS for Retail Media
Dynamic Retail Media opens up an additional source of revenue for retailers at the stationary point of sale. Dynamic Retail Media empowers retailers, Targeting content to customers in the market and use POS data and tracking tools to draw direct conclusions about the performance of a retail media campaign.
With the PRESTIGEenterprise retail media server module, retailers retain control over the content displayed at all times. They decide for themselves which of their existing displays should be used with their own and third-party content and in what proportions. In this way, the retailer keeps both under control: additional advertising revenue and sales profit through product sales. See for yourself at our stand at EuroShop 2026!
Manufacturer-independent use of ESL
Digital shelf communication using electronic price tags
Once the hardware for the electronic price tags is in place, the biggest challenge is to manage the price labelling. The content of the information on the labels must be controlled and integrated into the existing IT landscape. An advantage here is the use of a manufacturer-independent software system.
PRESTIGEenterprise has interfaces to all common ESL management systems. This means that the ESL output medium integrated into centralised media planning at the POS and can be controlled in the same way as all screens and printers. The same database can then also be used. Manufacturers with a suitable interface to PRESTIGEenterprise include
- Delfi
- Hanshow
- rainus
- Vusion Group
- SoluM
Mobile working
Community apps, event apps, PRESTIGEenterprise MobileBrowser
PRESTIGEenterprise also offers mobile solutions for addressing customers. Mobile print and playlist management to support employees on the sales floor on the one hand. On the other hand, a modular app system with many modules for mobile support of internal communication and for internal and external events. At the EuroShop 2026 trade fair, we will be showcasing the latest functions for event apps as well as examples of mobile working with the Mobile Browser.
Poster printing of tomorrow
Design efficient printing solutions Sometimes it just has to be printed. When it comes to printing solutions, effort and cost count more than ever Efficiency in the creation of print media. PRESTIGEenterprise offers numerous elegant solutions for this. In addition to a range of solutions perfectly tailored to the needs of the various industries Template management offers many functions that make everyday life much easier, such as automatic basic price calculation and automatic deposit labelling, as well as automatic discount calculation.
Our highlights at EuroShop 2026
We at Online Software AG are looking forward to exhibiting again at EuroShop 2026 with our own stand at the exhibition centre. We will be presenting numerous exciting highlights such as
- Live demonstrations: Visitors will have the opportunity to experience the POS marketing software in action. Interactive demos will allow you to experience the functions and user-friendliness of the software first-hand on site at the exhibition centre.
- Expert lectures: Industry experts from Online Software AG will be sharing their knowledge and experience at the trade fair. As a visitor, you will benefit from our expertise and gain valuable insights into the latest trends and best practices in POS marketing.
- Networking opportunities: EuroShop 2026 offers an excellent opportunity for networking. Visitors will have the opportunity to interact with experts and colleagues from the retail industry, exchange best practices and make valuable contacts.
We hope to welcome you on site!
According to studies, the use of artificial intelligence and machine learning in retail will continue to increase in 2026. AI can be used to optimise processes, increase productivity and also create impressive customer experiences (see the studies by Mastercard Services and Deloitte United States ).
Digital displays and smart shopping trolleys also enable better customer loyalty and the collection of additional data directly in the shop. In this way, brands can create interactive and appealing experiences at the point of sale that go beyond mere shopping. (cf. the study by Westrock ).
For further trends in the German retail sector, it is worth Study "Trends in retail" conducted by EHI, HDE, Kantar TNS and KPMG.