At EuroShop, OSAG is presenting PRESTIGEenterprise, a marketing solution that turns retail media at the POS into a reliable revenue model for stationary retail for the first time. The innovative multi-SSP capability enables the parallel connection of digital POS media to several booking platforms and thus significantly broader marketing of the advertising inventory. Retailers retain full control over content and budgets, while brands benefit from simple booking processes and precise targeting directly at the touchpoint. One of the successful users of the SSP interface for retail media campaigns is a food retailer with 4,400 shops and over 7,000 screens, making it one of the largest retail media networks in Germany.

The multi-SSP capability of PRESTIGEenterprise finally turns retail media into a revenue guarantor for stationary retail. Dynamic Retail Media enables retailers to play out targeted content to customers in the store and to draw direct conclusions about the performance of a retail media campaign using checkout data and tracking tools. With the PRESTIGEenterprise retail media server module, retailers retain control over the content displayed at all times. They decide for themselves which of their existing displays should be used with their own and third-party content and in what proportions. In this way, the retailer keeps both under control: additional advertising revenue and sales profit through product sales. See for yourself at our stand at EuroShop 2026!