Product recommendations

Product recommendations at the point of sale are used to draw customers' attention to items that are particularly interesting, new or inexpensive or that complement an item they have already purchased. These recommendations can be given via posters and shelf labelling or digitally on displays. They increase dwell time, encourage impulse purchases and increase the shopping basket value.

The use of intelligent software solutions that display product recommendations automatically and contextually is particularly effective. In the best case scenario, these are personalised recommendations - based on current offers, seasonal items or frequently purchased combinations.

Technologically, product recommendations at the POS can be implemented very easily using posters, but digital solutions are far more effective, where the product recommendation catches the eye simply through the radiance of the monitors and can be supported by an animation. What is commonplace in online shops is a technological and data protection challenge in bricks-and-mortar retail: personalised product recommendations. The software platform PRESTIGEenterprise of the online software also supports these demanding challenges. It doesn't matter whether the product recommendation is to be printed or called up by a button on the scales, a scanner on the stele or a motion sensor on the large-format screen. This creates an individualised shopping experience and supports the sale of relevant product groups.