Retail Media

Retail Media is advertising in the shopping environment, directly where consumers make purchasing decisions - for example on digital displays in the shop, in retailer apps, on till receipts or as banners in the online shop. This allows brands to reach their target group in a targeted and contextualised way, while retailers generate additional revenue and provide their customers with relevant advertising.

For bricks-and-mortar retailers, retail media means the use of digital and printed media in the shop to advertise either their own products or the brands of external partners in a targeted manner. Posters, ceiling hangers and shelf stoppers are used as well as screens and touch displays. Retailers can market these spaces themselves or make them available to manufacturers.

In order to be able to use the installed hardware for its own content as well as for retail media campaigns in the industry, the software platform offers PRESTIGEenterprise Online Software AG has developed a solution that allows a mix in the playlist. Retail media campaigns can be planned, played out and analysed centrally. Compliance with the corporate identity is guaranteed via intelligent template management. This enables data-driven, targeted and consistent communication with customers in the market.