Online Software AG PRESTIGEglass

EuroShop 2014: retail wears PRESTIGEglass

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Weinheim, 11 February 2014 +++ At EuroShop 2014, the world’s biggest and most important trade fair for retail, Online Software AG is presenting a solution for Google Glass. The PRESTIGEglass application allows the customer to visualise product information such as allergens and ingredients by viewing the product. Using the PRESTIGEglass app, Google Glass records the viewed product and then show which allergens are contained in this product. The application supports the trend towards more conscious purchasing behaviour and also tackles the challenges of the Food Information Regulation (FIR), which comes into force in December 2014. This regulation contains certain significantly stricter labelling specifications than the previous regulation, including the mandatory provision of information on allergens. However, offers can also be particularly emphasised with PRESTIGEglass and cross selling purchases initiated with product recommendations. With the attention-grabbing Google glass, one has the internet, a camera, a mobile phone and a large number of special apps such as PRESTIGEglass in view at all times. The Google Glass and PRESTIGEglass are operated with special linguistic commands – a natural type of function selection. “Imagine you enter the supermarket at the corner and confirm with a wink that you are interested in the current offers – but only the lactose-free products. And then, while you are looking between the aisles for ideas for your tea, all the lactose-free goods that are on offer light up red,” explains Jürgen Berens von Rautenfeld, CEO of Online Software AG, enthusiastically. “That sounds like pie in the sky, but with our PRESTIGEglass development we are taking a large step in precisely this direction.” From a retailer’s perspective, the system is conceivably simple. After all, it is based on the proven template system of the PRESTIGEenterprise software. It can regulate, update and if necessary change all the content itself. With PRESTIGEglass, a further step has been taken towards a multimedia cross-channel retail world that offers many opportunities for clever shopping solutions orientated towards the customers of tomorrow. Experience the future of retail with us and Google Glass. About Online Software AG Online Software AG is a modern, innovative software business that focuses on the development of solutions for international bulk distribution and retail. Online is the market leader in the field of professional branch advertising with its billboard and labelling software PRESTIGE, which is installed at more than 35,000 locations in 35 countries, in 20 different language versions. Using the market-leading PRESTIGEenterprise software, Online supports distribution through cross-media product sales promotion. The software links conventional media such as billboards and shelf labels with the latest digital POS technologies. This in turn has led to increases in the use of auxiliary marketing concepts in distribution businesses, through flatscreens, kiosk systems, weighing systems and touchscreens. Further Information: Online Software AG Sandy Heinzmann Manager Marketing & Communication Bergstrasse 31 69469 Weinheim, Germany Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.heinzmann@online-software-ag.de www.online-software-ag.com
Multimedia Shelf mit Personen am Tablet im Store

ISE 2014: Platform-independent Digital Signage Software for retail

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Weinheim, 24 January 2014 +++ Online Software AG will present its current range of products and services between 4-6 February 2014 in Hall 8 (Stand D210) at the 11th edition of Integrated Systems Europe (ISE), the largest digital media trade fair in Europe, in Amsterdam. The highlight of this year for the technically-versed public will be the newly developed PRESTIGEenterprise Display Engine H5, which has been developed entirely under HTML5 and thus allows retailers to be entirely platform-independent. For the first time, a software component has been successfully developed which runs on all the applicable operating system platforms. Whether it’s Windows, Linux or Android – the Display Engine H5 establishes a connection between the display hardware and the PRESTIGEenterprise system and thus makes it possible to use all relevant digital advertising output media in retail with a single piece of software, from large displays to Android smartphones, from scales to an iPad kiosk system. Online Software AG, one of the top 3 suppliers of digital signage in Germany, will display solutions for digital pricing and advertising on the shelves, on the scales and on screens at ISE 2014. Its portfolio also includes solutions for the classic print output medium. Product advertising on the shelves will be a priority topic. With its multi-media shelf, which has colourful mini-screens installed in it, Online Software AG offers a unique form of POS communication which distinguishes itself with vibrant colours and moving sequences. Digital shelf strips make the use of emotional pictures, videos and animations possible alongside classic price indication. Products thus “come to life” on the shelves and display enormous advertising impact. In addition, the ability to quickly change the content of shelf labels brings a completely new form of flexibility. About Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 35,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event. Further Information: Online Software AG Sandy Heinzmann Manager Marketing & Communication Bergstraße 31 69469 Weinheim, Germany Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.heinzmann@online-software-ag.de www.online-software-ag.com
Innovation Euroshop Schaufenster

EuroShop 2014: Always a step ahead

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Weinheim, 15 January 2014 +++ Online Software AG will display in-store marketing solutions to make everyday business easier and trend-setting innovations and inspirations for modern businesses’ investment plans at EuroShop 2014 in hall 6 at stand A79. The world’s largest business trade fair opens its doors in Düsseldorf from 16 to 20 February 2014. For many years, Online Software AG has supported businesses with software solutions for retail in-store marketing which are relevant for today’s market while also looking to the future. The central theme at EuroShop 2014 will be the change that the business world is currently undergoing towards the fusion of fixed and online-mobile business. Online Software AG will present its solutions for businesses, based on the latest technology, designed to equip them for a successful future. Along with the PRESTIGE Solution partners, Hewlett-Packard, iMAGOTAG, nexgen smart instore, Samsung and tradesolutions, Online Software AG will present the whole spectrum of innovative and immediately implementable solutions. At the PRESTIGE Solution campus, visitors can experience the full range of methods of addressing shoppers emotionally in the store – from classic print solutions to digital customer communication on screens, video walls, information terminals, cash registers and scales all the way to mobile methods using apps and mobile solutions for up-to-date, convenient business. Prepare to be amazed by what is possible today in in-store marketing and risk a glance at tomorrow’s solutions. About Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 35,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event. Further Informationen: Sandy Heinzmann Online Software AG Marketing Manager Phone: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.heinzmann(at)online-software-ag.de www.online-software-ag.com
Digital Award POPAI 2013 Winner

Intelligent shelf from real,- wins POPAI Digital Award 2013

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Cologne/Weinheim, 4th July 2013 +++ The POPAI Digital Award for the best digital signage solution went this year to ‘Shelf Vision’, the intelligent refrigerated shelf from real,-, which was developed in cooperation with the METRO GROUP Future Store Initiative, Online Software AG, Maixsys and the industry partners Danone, Arla Foods, Ferrero and Unilever. In the process, the PRESTIGEenterprise solution beat a variety of competing projects. The distinguished jury decided itself for the digital signage solution from real,- ,because it’s suitable for everyday use and contains highly modern elements. “The ‘Shelf Vision’ shelf received the POPAI Digital Award as much for its innovative strength as for the sophisticated technology behind it,” summarises Dr Gerd Wolfram, managing director of MGI METRO Group Information Technology and patron of the POPAI Digital Awards. “Customers find the new presentation of dairy products extremely appealing and are delighted with the easier orientation. This type of modern shelf protection paves the way for attractive and sustainable stationary trading.” “The individual goods sectors at real,- are designed in a contemporary manner and always in line with our customers’ requirements – and that applies for the refrigerated sector too. Nevertheless, we made it our goal to design the existing refrigerated shelf in an even more modern manner and make it more attractive for our customers and industry partners using the very latest technology. The result is the ‘Shelf Vision‘ shelf,” reports Wulff Lucas, the person responsible for the project at real,- SB Warenhaus GmbH. “Instead of the conventional rack rails with paper labels, electronic shelf brackets with Liquid Crystal Displays (LCDs) were installed, which are then brought to life through colourful picture, videos and animations using the PRESTIGEenterprise software from Online Software AG.” Online Software AG is a leader in the field of professional branch advertising and a software partner in the ‘Shelf Vision’ project. The ‘Shelf Vision’ refrigerated shelf consists of several large screens that enable a clear guidance of customers through the dairy products section, and that structure the entire refrigerated shelf according to product segments. In order to appeal to customers on an emotional level, modern LC Displays replace the classic price tags. The relevant content can easily be compiled in the form of programme planning with the help of the PRESTIGEenterprise software. Along with presenting text-based advertising components, it is also possible to play adverts or animations to successfully appeal to customers and highlight campaigns, new products or discounts in a targeted manner. About Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event. Further Information: Online Software AG Sandy Schulze Marketing Manager Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.schulze@online-software-ag.de www.online-software-ag.com

New version 3.4 of PRESTIGEenterprise available

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Weinheim, 12 April 2013 +++ Version 3.4 of the PRESTIGEenterprise software is now available. In the new version, Online Software AG, the technological leader in the field of professional branch advertising, has focused in particular on the direction of the software’s continued development for the support of multi-channel marketing. This means that many of the new features are designed to make thorough use of different advertising channels. An example of such a channel is the MobileBrowser app, available now for free from the App Store. It allows the retailer to manage both in-store TV programme planning and printing orders, all direct from the retail area using a mobile device. The EAN can be recorded simply by using the camera built into the iPhone or iPad. This turns any affordable smartphone into an active multi-channel tool for every branch employee. PRESTIGEenterprise 3.4’s support of HTML5 content broadens the spectrum of supported formats for animated content. This means that many new programs are supported, such as Adobe Edge or MacFlux, which are becoming more and more commonly used by designers and agencies. This website content can be integrated just as easily into a PRESTIGEenterprise template. This not only saves time and money, but also unifies communication across all channels. What’s more, the new PRESTIGEenterprise version 3.4 also brings with it a number of interesting innovations. For even better performance, and to make full use of server capacity, PRESTIGEenterprise 3.4 now also provides full support for 64-bit versions of Windows Server 2008R2/2012. The use of Integrated Mode in Microsoft’s Internet Information Services (IIS) improves performance still further. To improve organisation and assignment of images, videos and web content, group-related content and templates have also been added, making it possible to restrict different people’s access to logos and images, for example. PRESTIGEenterprise 3.4’s user interface in the print container area has also been optimised. For example, the print container now has an option to assign new templates to all display boards with no popups or intermediate dialogues. As well as this, some processes have been given the ability to run in the background. There are no wait times for the user, who can switch freely between modules in the meantime. Once the background process – such as importing a large quantity of item information – is complete, the user is notified by a small balloon window. In addition, a new page has been added to the administrator configuration panel to monitor the services found on the server, allowing the administrator to make changes. This dispenses with the need to call in higher-level IT support, in turn reducing support costs.
About Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event.
Weitere Informationen: Online Software AG Bergstrasse 31 69469 Weinheim, Germany info@online-software-ag.de www.online-software-ag.com Sandy Schulze Marketing Manager Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.schulze@online-software-ag.de
Shelf Vision real Online Software AG

Refrigerator shelf TV revitalises the yoghurt section

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Mönchengladbach/Weinheim, 27 February 2013 +++ These days, billboards with powerful signals and highly effective moving images on big screens increase sales success at the POS. But modern advertising measures have not yet conquered every area of the supermarket. The presentation of dairy products especially has been neglected for a long time. That is why an innovative refrigerator shelving unit has been developed for real,- that puts dairy products in the right light. Instead of conventional shelving with paper labels, electronic shelf strips have been installed with liquid crystal displays (LCDs), which are brought to life by Online Software AG’s PRESTIGEenterprise software with colourful images, videos and animations. Online Software AG is the market leader in the field of professional branch advertising and software partners in the ‘Shelf Vision’ project. The ‘Shelf Vision’ refrigerator shelving unit consists of several large screens that make it possible to lead the customer clearly through the dairy section and structure the whole unit into product segments. To address customers emotively, modern LCDs are also installed to replace the classic price labels. The relevant content can easily be put together in the form of a programmed timetable with the help of the PRESTIGEenterprise software. As well as presenting text-based advertising modules, it is also possible to play advertisements or animations to address customers successfully and draw their attention to special offers, new products or price reductions in a targeted way. In addition, all the LCDs can be controlled individually from a central location and supplied with different images, again increasing the effect of the advertising. Thanks to the centrally stored article information, prices are updated automatically, eliminating the need for the time consuming process of manually changing printed labels. The web-based software can be called up from anywhere. This makes it possible to easily check and change the advertising content on display from right in front of the unit, and to edit the display content from any location. The ‘Shelf Vision’ pilot project has been in operation in the real,- Future Store in Tönisvorst since December 2012 and has enjoyed a great deal of popularity. “Our customers find the new way the dairy products are presented very appealing, and are pleased with how much easier it is to find their way around,” explains real,- Managing Director Patrick Müller Sarmiento. Meanwhile, the refrigerator shelving unit has also had success internationally: in January 2013 it was presented in New York at America’s largest trade fair for retail technologies, the NRF (National Retail Federation), and acknowledged as a trendsetting project. The innovative refrigerator shelving unit was developed in collaboration with real,- and the METRO GROUP Future Store Initiative, the industry partners Danone, Arla Foods, Ferrero and Unilever, as well as Maixsys and Online Software AG.
About Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event.
Further information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany info@online-software-ag.de www.online-software-ag.com Sandy Schulze Marketing Manager Phone: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.schulze@online-software-ag.de
EuroCIS 2013 Weltneuheit Schaufenster

EuroCIS 2013: Online Software presents the smallest digital signage solution in the world

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Weinheim, 18th December 2012 +++ At EuroCIS 2013 in Düsseldorf from the 19th to the 21st of February 2013, in Hall 9 on Stand C 36, Online Software AG will be displaying its latest products in the field of digital price communication and promotion. The star on the stand of the Weinheim software company, which is one of the leading digital signage providers, is the smallest digital signage solution in the world. With the newest version of the software PRESTIGEenterprise, it is now possible to make emotive cross-platform customer contacts on all standard digital signage systems on the market. Whether on a 70” display or a wrist watch, PRESTIGEenterprise shows the customer up-to-date pricing information and promotion – prepared in multimedia as an entertaining mix of video sequences, animations and emotive images. With this innovative solution, Online Software AG is giving a demonstration on its trade fair stand of how customer-specific, mobile marketing solutions built on the technological base of PRESTIGEenterprise could have a look in the future. Jürgen Berens von Rautenfeld, director of Online Software AG, says: “Whether iOS, Android, Windows or Linux, our open, web-based concept gives us the flexibility to integrate a wide variety of different hardware components. These include the smallest digital signage solution in the world, which is opening up new capital in the field of mobile customer contact. For our clients, this means that with PRESTIGEenterprise they can meet any future requirements in digital marketing.” Another highlight of the trade fair: solutions for digital shelf communication Online Software AG will be presenting further highlights at EuroCIS 2013 in the area of digital on-shelf customer contact: the Multimedia Shelf and graphic Electronic Shelf Labels (ESLs) – both of which are solutions that allow an up-to-date POS communication to be carried out efficiently and with the highest standards of professionalism.  The Multimedia Shelves stand out with bright colours and dynamic moving sequences. The digital shelving thus presents the products suitably, provides a high advertising impact and can be given new shelf label contents in a flash if required.Of great interest for digital branch marketing is an interface, developed by Online Software AG together with ZBD Displays Limited, for powerful Electronic Shelf Labels (ESLs) as more and more of them are used in retail. The complete integration of graphic ESLs into PRESTIGEenterprise’s control processes allows the high-resolution wireless labels to display images, graphics and manufacturers’ logos. Electronic Shelf Labels are therefore available as another digital medium for price communication and promotion. PRESTIGE Solution Partner Together with the PRESTIGE Solution partners AOpen, Epson, LG Electronics, Konica Minolta and Nordland systems, Online Software will be presenting commercially tailored solutions in Hall 9/Stand C36. Remaining under the central management of the leading software solution PRESTIGEenterprise, on the online software stand the PRESTIGE Solution partners will be showing forward-looking options for customer contact at POS. Konica Minolta will display the latest printer systems from small print size up to A3, and Epson will present impressive POS-compatible large format printers. The portfolio is further supplemented with effective digital signage display solutions by system integrator Nordland systems, display manufacturer LG Electronics and AOpen, specialist in high-performance media players.
About Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event.
Further information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany info@online-software-ag.de www.online-software-ag.com Sandy Schulze Marketing Manager Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.schulze@online-software-ag.de
Multimedia Shelf mit Personen am Tablet im Store

ISE 2013: Online Software presents Digital Signage Advertising on the Shelf

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Weinheim, 3rd December 2012 +++ Online Software AG will be presenting its current portfolio in Hall 10 (Stand S118) at the 10th Integrated Systems Europe (ISE), the largest trade fair for digital media in Europe, from the 29th to the 31st of January 2013. The software company, which is one of the top digital signage suppliers with the web-based software suite PRESTIGEenterprise, is presenting digital signage solutions with a main focus on the retail industry at the ISE 2013 at Amsterdam. This year the highlights are hands-on solutions for digital pricing and advertising on the shelf. With the multimedia shelves, equipped with mini electronic screens, and a software interface for graphic electronic shelf labels (ESL), Online Software AG has been able to put forward two technical highlights this year. Furthermore, trade show visitors have the opportunity to find out about the overall product portfolio, which includes the following: digital POS technology such as flatscreens, kiosk systems, scales, touchscreens, apps, as well as software solutions for printed price communication and advertising. Interface for Electronic Shelf Labels In close cooperation with ZBD Displays Limited, it has been achieved to completely integrate graphic ESLs with PRESTIGEenterprise. Communication with ESLs via the standard interface permits to display images, graphics and manufacturer logos on high-resolution LCD displays. This allows the software to use the electronic shelf labels as a further media for price communication and advertising at the POS. Successful Product Advertising on the Shelf Online Software AG also offers a unique form of POS communication with its multimedia shelve labels, which stand out due to their fantastic brilliance of colour and dynamic moving sequences. The digital shelve label makes it possible for the marketing team to use emotional images, videos and animations as well as the classic price labelling. In this way, products on the shelf become “animated”, creating an enormous advertising impact. In addition, they can be effectively supported through coupon and prize competition campaigns. The rapid repositioning of shelf label content also creates a completely new form of flexibility.
About Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event.
Further information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany info@online-software-ag.de www.online-software-ag.com Sandy Schulze Marketing Manager Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.schulze@online-software-ag.de
DVD Box Release 3.3

Release PRESTIGEenterprise 3.3

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Weinheim, 4 July 2012 +++ PRESTIGEenterprise is now available in the 3.3 version. For the further development of the software package, Online Software AG, the technology leader in the area of professional branch advertising, primarily focused on the key market trends, as well as requests and suggestions made by customers. Also noteworthy are the new performance parameters with regard to stability, speed and user-experience. They offer real added value for all modern work processes when it comes to advertising and communicating prices. In the case of PRESTIGEenterprise 3.3, Online Software AG paid particular attention to the module for posters featuring multiple items. With this functional additional module, multi item offers can be combined and updated in one poster with just a few clicks. Posters featuring multiple items are primarily used in DIY stores and furniture shops. But the module for posters featuring multiple items also serves to make work easier in the case of restaurants with menus of the day, household goods departments selling porcelain fittings or tourism-related products and services. The items for the multiple-item poster module can be recorded and selected either via the workstation PC or in conjunction with the MobileBrowser module on a mobile basis, via an MDE device or smartphone. The item data inserted is obtained from the ERP or any database. If the centrally stored master data, such as the description or the price of an item, changes, all the data on the created poster are updated immediately. Despite a laborious poster design process, changes are applied quickly and easily. The created posters are thus rendered accurate without the need to spend extra time working on them and they are always up-to-date. The other new features of the current release include updates to the MobileBrowser module, with which one can use PRESTIGEenterprise 3.3 on a mobile basis. These were implemented in response to the increasing mobile control requirements when it comes to communicating prices and advertising. In addition, the printing interface was considerably revised and optimised for simultaneous processing of a multitude of printers. The introduction of a modern data grid with a simple data structure guarantees an extremely easy-to-operate user interface, which also processes data much faster. The improved mediabase, which can now access images, videos and web content noticeably faster, also benefits from the new data grid. Considerable changes with regard to the distribution and allocation of playlists were made in the playlist distribution management. These changes primarily simplify working with schedules and many different playlists. With the universal interfaces to CMS, PIM and other media asset systems, PRESTIGEenterprise is once again proving its expertise in process optimisation. Images, videos, HTML pages with complete file trees, texts and even playlists can thus be conveniently and automatically transferred to PRESTIGEenterprise. About Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event. Further Information:  Online Software AG Bergstrasse 31 69469 Weinheim, Germany info@online-software-ag.de www.online-software-ag.com Sandy Schulze Marketing Manager Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.schulze@online-software-ag.de

AOpen and Online Software AG enter into strategic alliance

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‘s-Hertogenbosch, the Netherlands, 29 May 2012 +++ There is no doubt that digital advertising media such as screens, kiosk systems and double-screen scales in the shop areas of retailers are becoming increasingly common and that cross-media communication by means of digital posters, videos, embedded web and digital shelf labelling is expanding. Studies are proving their noticeably positive influence upon sales and image. AOpen, leading manufacturer of the small form factor media player called Digital Engine, and Online Software AG, the market leader in the field of content management software have announced their cooperation. With this announcement both parties certified each other’s products for a professional standard in the field of digital signage offering competent solutions. Large retailers such as Depot, REWE, EDEKA and Aral have already incorporated digital elements into their advertising communication at the point of sale and static posters are being replaced by digital systems. The ground breaking advantages of digital media include speed, versatility and the entertainment aspect generated by incorporating dynamic pictures and interactivity. The digital advertising elements can also serve well as sales assistant and entertainment in waiting areas, at tills and counters, in changing rooms and lifts. They enable cross-selling actions with recommendations of items to supplement the product already chosen. In grocery stores, for example, the use of double-screen scales offers great potential: with customer displays that show the wine to go with the cheese; or the barbecue sauce to go with the steak. The same system enables the salesperson at the operator side of the scale to give additional information, thus strengthening the know-how of the personnel without the need for extra product trainings. Touch screen solutions in the form of kiosk systems that are used in the store as an additional source of advice are another form of digital sales support that is supported by Online Software and AOpen. This enables customers to find out information independently or sales personnel to incorporate the detailed information into their product advice. In an increasingly uniform trading landscape it is necessary to create a lasting impression. Interactive in-store marketing turns simple shopping into a seductive shopping experience for the customer, in which the digital media lends the store ambience a refreshingly modern touch. With the software PRESTIGEenterprise, advertising campaigns can be administered and guided from a central marketing office. The content management system simplifies the integration of printed and digital media, offers countless options for use and ensures clear advertising planning with a positive impact on sales. About AOpen AOpen is a major player in the digital signage/narrowcasting industry and supplies its channel with media player hardware and interactive touch systems with integrated PC for use in informative displays, POS, kiosks and DOOH installations. Comprehensive tests of the web-based NET-server solution PRESTIGEenterprise with the Digital Engine media players of AOpen have shown that the hardware and software components work together successfully and represent a professional complete solution for the trade. Both companies are proud to announce the strategic alliance. At present, both products are marketed via international reseller channels. About Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event. Further Information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany info@online-software-ag.de www.online-software-ag.com Sandy Schulze Marketing Manager Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.schulze@online-software-ag.de