Weinheim, 4th November 2010: Perfumery chain Douglas GmbH has integrated a large number of screens at its newly opened cutting-edge branch in the city of Mainz -which is a true novelty. With digital signage and visual merchandising, Europe’s no.1 perfume retailer therefore creates a completely new and interactive shopping experience for its customers. “Thanks to the interactivity, which comes into play with the new media and technology, we are able to offer our customers added value extras. Thus we can further develop the shop ambience and aim for an even more emotive shopping experience,” said Jeroen Timmer, IT Director of Douglas International GmbH. “Digital is the language of our young target group which plays an important role in our new digital signage based advertising media.” The perfumery chain Parfümerie Douglas GmbH, a customer of Online Software AG with PRESTIGE solutions for printing promotional posters since 1998, is using the software  PRESTIGEenterprise for its screens for the very first time. The software enables Douglas to operate all communication media, from individual displays to video walls under its own direction in a time and money saving way. The top 10 scents for men and women – 24/7 One of the highlights of the installation is the touch screen display window which passerbys can interactively use to find out the most popular scents of the moment for men and women – 24/7. In addition to the individual screens, all eyes are drawn to a huge 16-piece video wall (4×4) in the shop window of the 1st floor. Another video wall is installed near the escalators in the branch, and there are several individual screens which are cleverly integrated into the shop’s presence. Depending on the position of the screens, current offers and promotions are shown as well as emotive promotional trailers. The content of the video recordings is managed by PRESTIGEenterprise. “Thanks to the connection with the enterprise resource planning system from which PRESTIGEenterprise obtains its data, it is ensured that important information such as price changes and availability are always up-to-date,” said Jürgen Berens von Rautenfeld, CEO of Online Software AG. “The connection with the SAP-product database thus makes data management easier for Douglas and avoids unnecessary duplication of tasks.” “The solution installed at our cutting-edge Mainz branch is a pilot project for us,” said Jeroen Timmer. “Should it fulfil our expectations, we will extend our digital signage and digitally supported visual merchandising offers to other branches.” More information about Parfümerie Douglas GmbH The DOUGLAS group is a leading European trading concern and stands for “retail with heart and understanding.” The Groups’ five business areas include the Douglas perfumeries, Thalia bookshops, Christ jewellery shops, AppelrathCüpper fashion stores and Hussel confectionaries, which are all market leaders and trend setters in their individual sectors. The Douglas perfumeries are the market leaders in Europe. In the business year 2009/2010, the 1,205 perfumeries in 21 countries achieved a turnover of around 1.9 billion Euro. “Looking for a perfumery? All you need is Douglas” – a success of the unmistakeable lifestyle concept with excellent service, a first class product range and a fitting ambience. In its perfumeries and online shop at www.douglas.de, Douglas offers a huge range of top international cosmetic, perfume, skin-care and make-up brands, as well as exclusive accessories and gift ideas. Competent advice and a number of services provided by approximately 15,000 employees make Douglas stand out from the crowd – Douglas ensures a fascinating shopping experience! In October 2010, Douglas was awarded the title of “Retailer of the Year 2010” in the “perfumery” category by the independent market research company Q&A Research & Consultancy in cooperation with the German Retail Federation (Handelsverband Deutschland – HDE) and the trade journal, the HANDELSBLATT. Additional information regarding Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event. Further information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany www.online-software-ag.com Sandy Schulze Marketing Manager Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.schulze@online-software-ag.de

Weinheim, 03 May 2011 – Online Software AG and SAP AG have jointly developed an interface between PRESTIGEenterprise and SAP Promotion Management for Retail (SAP PMR). At the SAP Trade Symposium 2011 in Mannheim, Germany, at May 12th, both companies will, for the first time, demonstrate how the complete process integration does help implement sales promotion activities at the point of sale (POS) as, for example, printed posters or modern in-store TV. PRESTIGEenterprise is the first system for SAP PMR to present advertising directly at the point of sale via both printed and digital media. The software solution PRESTIGEenterprise by Online Software AG is the market leader in terms of price communication and advertisement with over 30,000 installed systems in 35 countries in addition to being the long-standing certified SAP partner for POS marketing in the retail industry. In close cooperation, an interface has been developed for both systems enabling retailers to conduct their promotional activities via the SAP solution and at the same time to benefit from all PRESTIGEenterprise advantages. “SAP PMR is our central solution for the planning of advertising activities in the retail industry. As a result of innovative partners such as Online Software AG having integrated an interface directly into the solution, it is possible to offer a uniform and consistent solution allowing the entire process – from the centralized planning of an individual campaign to its implementation in the branches themselves – to be considered in its entirety“ says Werner Rosner, Sales Manager for Wholesale and Retail Trade at SAP Deutschland AG & Co. KG. SAP Promotion Management for Retail (PMR) is a comprehensive solution through which retailers can exercise cross-functional control over all sales promotion activities from the preparation of the advertisement offers, the prognosis of their effectuality through to the implementation of individual advertising actions in the shops. “The connection to merchandise management has always been one of the strong points of our software. By virtue of the new SAP PMR interface, customers can now also manage the digital price and advertisement communication for their branches directly from SAP, according to Jürgen Berens von Rautenfeld, CEO of Online Software AG. “This new development enables SAP users to fully exploit in particular the added-value services of PRESTIGEenterprise, irrespective of whether it is a classical poster campaign, the use of modern advertising screens for in-store TV or innovative mobile marketing with the retailers’ own Apps and their mobile use in the store”. PRESTIGEenterprise constitutes a certified system for POS advertisement allowing the presentation of the data managed by SAP PMR in the respective shops – be it printed or displayed digitally on a screen. PRESTIGEenterprise takes the information provided by SAP PMR and implements it on site at the point of sale in the form of advertising material which is appealing to the consumer – from the printed poster and the display through to double screen scales. About SAP As market leader in enterprise application software, SAP AG helps companies of all sizes and industries work better. From the back office to the boardroom, the warehouse to the storefront, the desktop to the mobile device – SAP makes it possible for people and organizations to work together more efficiently and use business knowledge more effectively to stay ahead of the competition. SAP applications and services enable more than 170,000 customers (including customers from the acquisition of Sybase) to operate profitably, adapt continuously and grow sustainably. For more information, visit www.sap.de. Additional information regarding Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event.   Further information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany www.online-software-ag.com Sandy Schulze Marketing Manager Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.schulze@online-software-ag.de

Weinheim, January 7th, 2011: Starting a new era of addressing customers using digital media in retail. The product range is the star; digital systems represent the stage. The latest developments in POS communication using multimedia systems – from printed posters to iPhone Apps – allow to address each customer in his individuality and to animate them to purchase the products. Together with other leading suppliers Online Software AG is presenting in Hall 6 booth C78 solutions from each category which can already be implemented today and which provide the basis for further innovations in the future. At the stand of Online Software AG LG Electronics will show efficient display solutions, Oki will display the latest print systems from small print size up to A3 format, and Océ will show impressive large format printer for POS, always under the central management of the market-leading software solution PRESTIGEenterprise. Data graphics with a substantial Content Management Systems complement the portfolio, as well as VISAPIX with impressive image recognition software, ESII with Customer Reception Management solutions, and Supermet with its integrated Instore Marketing Platform. These applications all show what is already possible in retail, providing you are serious about communicating with your customers at a high emotional level. Controlled by Online Software AG’s PRESTIGEenterprise these individual components play a harmonic POS marketing concert. It is visual merchandising to perfection. The standard software PRESTIGEenterprise offers all centrally controlled tools (layout and program management) which control all modern output systems – from printer to kiosk system to display. Customers are being addressed with all their senses – even their personal iPhone is integrated – the highest form of customer approach. Additional information about Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event. Further information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany www.online-software-ag.com Sandy Schulze Marketing Manager Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.schulze@online-software-ag.de

Weinheim/Shanghai, 29 November 2010: The first Media Markt in China is opening with the customer pitch ‘Made in Germany’. And with the official seal of the local authorities. The system that has already been successfully implemented in many European installations, PRESTIGEenterprise for PoS-advertising (placard and label printing) has also been adapted to the requirements of the Chinese market in the shortest time. This means from the translation of the screen displays to the integration in the local Oracle Retail ERP for prompt price updates with the automatic generation of individualised, section-based information. Along with the localisation of the application, another big challenge required mastering: professional customer pitches and advertising in the Media Markt stores require comprehensive and consistent data. And this particularly in the area of innovative “consumer electronics”. Yet this kind of database was not available for the Chinese market. A solution in this context was offered by the PoS communications solution PRESTIGEenterprise: in the weeks before the opening in Shanghai, more than two dozen employees were required to gather the data of over 25,000 electronic items, and to professionally enter them in the price communication and advertising system PRESTIGEenterprise. Just in time at the opening of the first Media Markt in Shanghai – stretching over 9.500 sq. m. – they are now able to access the most detailed data material in China, from the focal length of the digital cameras, to the pixel resolution of modern LED TVs, to the revolutions per minute of the washing machines. This data is managed centrally by the PRESTIGEenterprise software system and printed in the required form of media, for instance, as a small A7 shelf label or as an A4 stand-up display. Individualised advertising at the touch of a button in all of the 28 departments of this unique hyper market for electronics – and something unique in the Chinese market place, for which this kind of price communication and advertising represents a brand new form to address customers. Yet what is the relevance of the official seal? In the Chinese market it is necessary for selected customer information, including price labels, to be approved by the authorities. So every label is given a stamp which displays this approval and the employee who is responsible. Transparency in the Chinese style. Additional information about Online Software AG Online Software AG is a modern, innovative software company focussing on the development of solutions for the international wholesaler and retailer. Online is the market leader in the area of professional branch advertising with the poster and label-printing software PRESTIGE having over 31,000 installations in 35 countries and in 20 languages. Online supports his customers in cross-media marketing of products using the market-leading PRESTIGE software. PRESTIGE supports all kind of media such as posters and shelf labels, as well as new technologies only to mention flat-screen monitors, kiosk systems, scale systems or touch screens even using RFID to trigger an event. Additional information about Media Markt Media Markt is Europe’s number one specialist electronics retailer. The trademark of the firm that was founded in 1979 and which is managed under the umbrella of Media-Saturn-Holding GmbH, is its unique selection of brand products at low prices, competent assistance, good service, an unmistakable advertising presence and its decentralised structure. Each Managing Director is the co-partner of his market and is at the same time responsible for the product range, pricing, personnel and marketing. There are currently 607 Media Markt stores in 15 countries. Further information: Online Software AG Bergstrasse 31 69469 Weinheim, Germany www.online-software-ag.com Sandy Schulze Marketing Manager Tel.: +49 – 6201 – 99 88 – 682 Fax: +49 – 6201 – 99 88 – 77 sandy.schulze@online-software-ag.de