Online Software AG joins the German Digital Economy Association (BVDW)

Heidelberg, 09 December 2024 +++ Online Software AG, a leading provider of software solutions for cross-media communication at the point of sale (POS), is now an official member of the German Digital Economy Association (BVDW). This step strengthens the company's commitment to the German digital economy and provides new impetus for the further development of innovative retail media solutions.

„With PRESTIGEenterprise, we have been offering a central platform for intermedia communication in retail for 30 years. Membership of the BVDW enables us to play an even greater role in the digital future of retail and to actively contribute our expertise to the design of standards and solutions at the POS,“ explains Jürgen Berens von Rautenfeld, CEO of Online Software AG.

As a member, Online Software AG will participate in BVDW specialist groups, working groups and events in future. Special attention will be paid to the further development of transparent and efficient retail media solutions for brick-and-mortar retail. The aim is to support and significantly advance the transformation to digital platforms at the POS.

Online Software AG has established itself as the market leader in the field of cross-media in-store communication for over three decades. With more than 35,000 installations in 35 countries worldwide, the company offers customised solutions for sales promotion and customer approach. The platform PRESTIGEenterprise integrates classic and digital media and enables targeted, multimedia communication at the POS.

About Online Software AG 

Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 65,000 installations in 35 countries. With the software PRESTIGEenterprise the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.