Swiss Post advertises multilingually at the digital sales counter

Swiss Post has opted for the PRESTIGEenterprise software platform for the content management of the 1.90 metre long display rails on its new digital sales counters.

Heidelberg, 07/01/2025 +++ Swiss Post has invested in modern sales counters with innovative digital elements to further boost sales in its growing telecommunications business. The Bern-based company relies on the PRESTIGEenterprise software platform to control the integrated digital display strips.

The largest 30 out of a total of 765 shops have already been equipped with these new telecommunication counters. The 1.90 metre long digital shelf rail that lines the outer edge of the 2.10 metre wide sales counter is particularly eye-catching. The three-part display clearly shows information on the smartphones on show: Device specifications, prices and available instalment options. The design is complemented by a large central screen that presents manufacturer adverts and current promotions.

The fresh design of the digital displays with eye-catching yellow elements sets a new standard in the mail order company's price labelling. While the labels were previously kept in plain black and white, the new displays shine in the striking postal yellow - modern, colourful and customer-friendly.

In addition to the standard labelling, seasonal promotions such as Black Weeks or Summer Days are integrated. These alternate dynamically with the price and product information to draw attention to current promotions.

Efficient handling and regional customisation
"Together with the online software, we have created templates for various scenarios - from regular price information to special promotions with cancelled prices," explains Fabio Di Petrillo, Category Manager Support at Swiss Post. "Thanks to PRESTIGEenterprise Designer, creating and customising content is so straightforward that we can now do this work completely in-house."

The multilingualism of the software is particularly advantageous, as it allows flexible adaptation to the language requirements in the different cantons. In bilingual regions such as Fribourg, where German and French are used equally, the digital solution is an enormous relief. It enables price labelling in both languages to be displayed alternately on the same surface.

Pioneering technology and partnership-based cooperation
"The PRESTIGEenterprise software platform was the perfect choice for us," praises Di Petrillo, adding: "Not only is it easy to use, it also fulfils all our requirements. At the same time, it offers us numerous optimisation options for future projects - both in the digital and printed areas at the POS." He particularly emphasises the collaboration with the Online Software team: "The support was characterised by a high level of expertise, reliability and an excellent understanding of our needs."

With this investment, Swiss Post is emphasising its innovative strength and its ambition to further improve the customer experience through modern technologies. The introduction of the digital sales desks marks an important step towards optimising the telecommunications offering in the branches.

About Online Software AG

Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 35,000 installations in 35 countries. With the software PRESTIGEenterprise the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.